WWI Cultural Trail Sprievodca, mapa od Martino Spreafico

Dizajn WWI Cultural Trail Sprievodca, mapa od dizajnéra Martino Spreafico je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Tlač.

ŽeleznáTlač· 2022

WWI Cultural Trail Sprievodca, mapa

od Martino Spreafico

Klient: Emanuela Spedicato, SeTe srl

Víťaz ocenenia Železná cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne WWI Cultural Trail Sprievodca, mapa

Kultúrny chodník 1. svetovej vojny je sprievodca so skladacou mapou pre horský chodník v Talianskych Alpách. Kniha má 94 strán a jej rozmery sú 185 x 235 milimetrov. Skladaný papier na poslednej strane obsahuje mapu v mierke 1:25000, ktorá sa po rozložení rozprestiera na 700 x 700 milimetrov. Osem etáp chodníka je popísaných s údajmi o dĺžke, výškovom prevýšení a čase potrebnom na absolvovanie. Staré fotografie, básne a krátke texty pripomínajú prvú svetovú vojnu v tých istých horách. Tmavozelená farebná paleta a písmo v štýle písacieho stroja evokujú danú historickú éru. Turisti si na trasu môžu vziať len ľahšiu mapu.

Ocenenie

O ocenení Železná cena A' Design Award

WWI Cultural Trail Sprievodca, mapa je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od WWI Cultural Trail Sprievodca, mapa sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si WWI Cultural Trail Sprievodca, mapa zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Rozmery a balenie: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Štítky: book, world war I, map, cultural trail
Výrobná technológia: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Dizajnérska výzva: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Výskum: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inšpirácia: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Trvanie projektu: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Pracovný postup: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Členovia tímu: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari