Dizajn ZhuZi Art Kniha od dizajnéra Xi Alice Zong je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Zlatá cena A' Design Award v súťažnej kategórii Tlač.

ZlatáTlač· 2020

ZhuZi Art Kniha

od Xi Alice Zong

Klient: ZHUZI Art Center

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne ZhuZi Art Kniha

Séria umeleckých publikácií pre zbierané diela tradičnej čínskej kaligrafie a maľby vydáva Múzeum umenia Nanjing Zhuzi. Tradičná čínska maľba a kaligrafia sú vďaka svojej dlhej histórii a elegantnej technike cenené pre svoju umeleckú a praktickú príťažlivosť. Pri navrhovaní kolekcie boli použité abstraktné tvary, farby a línie na vytvorenie stálej zmyselnosti a zvýraznenie prázdneho miesta v náčrte. Bez námahy sa zhoduje s umelcami v tradičnom štýle maľby a kaligrafie.

Ocenenie

O ocenení Zlatá cena A' Design Award

ZhuZi Art Kniha je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od ZhuZi Art Kniha sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. ZhuZi Art Kniha vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Rozmery a balenie: Width 10 inch x Height 13 inch, soft cover editions
Štítky: Book Design, Typography, Graphic Design, Layout Design, Illustration
Výrobná technológia: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Dizajnérska výzva: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Výskum: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inšpirácia: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Trvanie projektu: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Pracovný postup: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patenty: Copyrights belong to Xi Alice Zong, 2020.
Členovia tímu: Xi Alice Zong
Zdroje obrázkov: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang