Fading Traditional Trades and Crafts Kniha od Jesvin Yeo

Dizajn Fading Traditional Trades and Crafts Kniha od dizajnéra Jesvin Yeo je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Zlatá cena A' Design Award v súťažnej kategórii Tlač.

ZlatáTlač· 2022

Fading Traditional Trades and Crafts Kniha

od Jesvin Yeo

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne Fading Traditional Trades and Crafts Kniha

Kniha využíva 3D razbu na zdokumentovanie a zvýraznenie zložitých detailov diel precízne vytvorených tradičnými singapurskými remeselníkmi, od papierových dračích lodí a indických šperkov až po peranakanské korálkové topánky. Farebné strany symbolizujú vzostup a pád tradičných remesiel, keď priemysel začína svoje vývojové obdobie (nudné) do zlatého veku (žltá) a postupne zaniká (biela). Pastelová krieda je pripojená, aby čitatelia zatienili stránky a objavili stratené umenie tohto nehmotného kultúrneho dedičstva Singapuru, pretože len my ľudia ho môžeme chrániť, podporovať a priviesť späť.

Ocenenie

O ocenení Zlatá cena A' Design Award

Fading Traditional Trades and Crafts Kniha je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Fading Traditional Trades and Crafts Kniha sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fading Traditional Trades and Crafts Kniha vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Rozmery a balenie: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Štítky: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Výrobná technológia: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Dizajnérska výzva: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Výskum: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inšpirácia: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Trvanie projektu: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Pracovný postup: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patenty: Copyrights belong to Jesvin Yeo, 2021
Členovia tímu: Jesvin Yeo
Alvin Ng.
Zdroje obrázkov: All images: Photographer Victor Gui, 2021 and 2022