Somethink Brand ᱨᱮᱱᱟᱜ WiseTribe Education ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
WiseTribe Education ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ
Somethink Brand ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: WiseTribe education
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#97579 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
WiseTribe Education ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
WiseTribe Education ᱫᱚ ᱢᱮᱫ ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱠᱟ᱐ᱟ ᱡᱟᱦᱟᱸ ᱡᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱜᱮᱞᱥᱟᱱ ᱥᱮᱨᱢᱟ ᱦᱟᱲᱟᱢ ᱜᱤᱫᱽᱨᱟ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱫ ᱥᱮᱴᱮᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱚᱢᱤᱛᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱪᱤᱱᱤ ᱵᱽᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ weisi ᱫᱚ ᱟᱝᱜᱽᱨᱮᱡᱤ ᱟᱹᱲᱟᱹ wise ᱞᱮᱠᱟ ᱟᱡᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱨᱩᱢ ᱟᱨ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢ ᱟ ᱾ ᱱᱚᱶᱟ ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱢᱚᱴᱟ ᱨᱚᱝ ᱡᱩᱲᱟᱹᱣ ᱟᱨ ᱜᱚᱲᱚᱭᱤᱡ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱟᱡᱟᱫᱤ ᱟᱨ ᱠᱚᱞᱯᱚᱱᱟ ᱩᱫᱩᱜ ᱟ ᱾ ᱢᱟᱥᱠᱚᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱟᱫᱤᱵᱟᱥᱤ ᱪᱤᱛᱟᱹᱨ, ᱢᱤᱫ ᱰᱟᱭᱱᱚᱥᱚᱨ, ᱢᱤᱫ ᱩᱨᱩᱢ ᱫᱟᱨᱮ ᱟᱨ ᱢᱤᱫ ᱜᱨᱚᱦᱚ ᱢᱮᱱᱟᱜ ᱟ, ᱜᱤᱫᱽᱨᱟ ᱠᱚ ᱵᱽᱨᱟᱸᱰ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢ ᱟ ᱾ ᱱᱚᱶᱟ ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱯᱚᱥᱴᱚᱨ, ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱴᱮᱢᱯᱞᱮᱴ, ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ, ᱞᱤᱯᱷᱟᱯᱷᱟ ᱟᱨ ᱵᱮᱡᱽ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
WiseTribe Education ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ WiseTribe Education ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- ᱴᱮᱜ ᱠᱚ
- Brand, logo, Visual Identity, Education, child
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Templates for posters and social media, business cards, envelopes, badges.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- ᱯᱨᱮᱨᱚᱱᱟ
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2018 in Guangzhou, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Astro Wong
Dorne Tsui
Jr Deng - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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