Takahiro Eto ᱨᱮᱱᱟᱜ Better Bodies Hi ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱜᱨᱟᱯᱷᱤᱠ· 2022
Better Bodies Hi ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Takahiro Eto ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Better Bodies Hi
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#133445 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Better Bodies Hi ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
Better Bodies Hi ᱫᱚ ᱢᱤᱫ ᱣᱟᱨᱠᱟᱩᱴ ᱥᱴᱩᱰᱤᱭᱚ ᱨᱮᱭᱟᱜ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱢᱤᱫ ᱴᱟᱭᱯᱯᱷᱮᱥ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱯᱮ ᱴᱷᱮᱱ (ᱥᱴᱮᱡ) ᱛᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ᱾ ᱦᱚᱲ ᱠᱚ ᱨᱤᱥᱮᱯᱥᱚᱱ ᱠᱷᱚᱱ ᱣᱟᱨᱠᱟᱩᱴ ᱡᱟᱭᱜᱟ ᱥᱮᱫ ᱠᱚ ᱪᱟᱞᱟᱜ ᱡᱚᱠᱷᱚᱱ, ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱨᱮᱭᱟᱜ ᱚᱞ ᱫᱚ ᱢᱚᱴᱟ ᱟᱨ ᱢᱟᱨᱟᱝ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱯᱟᱛᱞᱟ ᱥᱴᱟᱭᱤᱞ ᱫᱚ ᱨᱤᱥᱮᱯᱥᱚᱱ ᱨᱮ ᱠᱚᱢ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ, ᱡᱮᱢᱚᱱ ᱢᱤᱫ ᱥᱩᱥᱛᱷᱤᱨ ᱯᱚᱨᱤᱵᱮᱥ ᱛᱮᱭᱟᱨᱚᱜ᱾ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱢᱚᱴᱟ ᱥᱴᱟᱭᱤᱞ ᱫᱚ ᱣᱟᱨᱠᱟᱩᱴ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱤᱫ ᱢᱤᱴᱚᱨ ᱠᱷᱚᱱ ᱡᱟᱹᱥᱛᱤ ᱩᱥᱩᱞ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱴᱟᱭᱯᱯᱷᱮᱥ ᱫᱚ ᱞᱚᱜᱚ, ᱣᱮᱵᱥᱟᱭᱤᱴ, ᱥᱟᱭᱤᱱᱮᱡ ᱟᱨ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ᱾ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱ ᱚᱞ ᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱦᱚᱲᱢᱚ ᱟᱨ ᱢᱚᱱ ᱛᱟᱲᱟᱢ ᱛᱟᱲᱟᱢ ᱛᱮ ᱮᱠᱥᱚᱨᱥᱟᱭᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱚᱜ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Better Bodies Hi ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Better Bodies Hi ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
- ᱴᱮᱜ ᱠᱚ
- Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
- ᱯᱨᱮᱨᱚᱱᱟ
- Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Takahiro Eto
Takaaki Nakamura
Shizuka Iijima
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
