Zhou Jingkuan ᱨᱮᱱᱟᱜ Royal Enclosure 1619 ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Royal Enclosure 1619 ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Zhou Jingkuan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Royal Enclosure 1619
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181895 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Royal Enclosure 1619 ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱨᱳᱭᱟᱞ ᱮᱱᱠᱞᱚᱡᱟᱨ ᱑᱖᱑᱙ ᱫᱚ ᱡᱤᱞ ᱫᱟᱬᱮ ᱨᱮᱭᱟᱜ ᱴᱩᱠᱨᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱠᱟᱛ ᱨᱮᱭᱟᱜ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱵᱚᱞ ᱮᱢᱚᱜ ᱨᱟᱱ ᱠᱟᱱᱟ᱾ ᱰᱷᱟᱠᱱᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱮᱰ ᱨᱮᱭᱟᱜ ᱰᱨᱮᱜᱚᱱ ᱥᱤᱞ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱪᱟᱹᱵᱤ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤᱭᱟ᱾ ᱠᱟᱛ ᱵᱟᱠᱚᱥ ᱞᱮᱝᱜᱟ ᱟᱨ ᱡᱚᱡᱚᱢ ᱥᱮᱫ ᱡᱷᱤᱡᱽ ᱞᱟᱦᱟ ᱨᱮ ᱪᱩᱢᱵᱚᱠ ᱰᱨᱮᱜᱚᱱ ᱵᱚᱦᱚᱜ ᱨᱟᱠᱟᱵ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱰᱨᱮᱜᱚᱱ ᱵᱚᱦᱚᱜ ᱨᱮᱭᱟᱜ ᱞᱟᱛᱟᱨ ᱨᱮ ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱪᱷᱟᱯᱟ ᱞᱮᱠᱟ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱨᱟᱡᱽᱠᱤᱭᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱭᱟᱜ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱤᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱽᱠᱤᱭᱟᱹ ᱥᱮᱸᱫᱽᱨᱟ ᱡᱟᱭᱜᱟ ᱩᱭᱦᱟᱹᱨᱚᱜᱼᱟ᱾ ᱡᱷᱤᱡᱽ ᱨᱮᱭᱟᱜ ᱦᱚᱨᱟ ᱛᱮ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱽ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱩᱡᱟᱹᱨᱟᱹᱠᱷᱤᱭᱟᱹ ᱟᱸᱱᱟᱹᱛ ᱧᱟᱢᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Royal Enclosure 1619 ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Royal Enclosure 1619 ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 238*215*150mm
- ᱴᱮᱜ ᱠᱚ
- Royal Enclosure 1619
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
- ᱯᱨᱮᱨᱚᱱᱟ
- Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Zhou Jingkuan
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Zhou Jingkuan(Creator)
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
