Cons Pros ᱨᱮᱱᱟᱜ White Album ᱢᱩᱭᱦᱤᱡ ᱟᱞᱵᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
White Album ᱢᱩᱭᱦᱤᱡ ᱟᱞᱵᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ
Cons Pros ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Cons Pros
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181877 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
White Album ᱢᱩᱭᱦᱤᱡ ᱟᱞᱵᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱚᱬᱚᱲ ᱟᱞᱵᱚᱢ (White Album) ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱢᱩᱭᱦᱤᱡ ᱟᱞᱵᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱱᱟᱣᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱥᱤᱧᱚᱛᱟᱫ ᱡᱟᱦᱟᱡ (ᱥᱯᱮᱥᱠᱨᱟᱯᱷᱴ) ᱢᱚᱰᱮᱞ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱥᱚ ᱫᱚ ᱯᱩᱨᱟᱹ ᱯᱩᱸᱰ ᱜᱮᱭᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱥᱠᱮᱪ ᱯᱮᱴᱟᱨᱱ ᱨᱮᱭᱟᱜ ᱥᱞᱤᱯᱠᱮᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱭᱩᱣᱤ (UV) ᱪᱷᱟᱯᱟ ᱛᱮ ᱞᱟᱲᱦᱮᱸᱲ ᱢᱟᱨᱥᱟᱞ ᱩᱭᱦᱟᱹᱨᱚᱜᱼᱟ᱾ ᱰᱷᱟᱠᱚᱱ ᱨᱮ ᱨᱩᱯᱟᱹ ᱯᱷᱚᱭᱞ ᱥᱴᱮᱢᱯᱤᱝ ᱟᱨ ᱯᱮ ᱰᱟᱭᱢᱮᱱᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱨᱭᱟ ᱯᱮᱱᱮᱞ ᱟᱨ ᱢᱤᱫᱴᱮᱱ ᱧᱮᱞᱫᱟᱲᱮ ᱠᱮᱵᱤᱱ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱪᱮᱸᱲᱮ ᱨᱩᱯ ᱟᱸᱡᱮᱫᱟᱜ ᱡᱟᱦᱟᱡ ᱵᱮᱱᱟᱣᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱮᱵᱩᱞ ᱥᱟᱡᱟᱣᱟᱜ ᱟᱨ ᱯᱷᱚᱱ ᱥᱴᱮᱸᱰ ᱞᱮᱠᱟ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ᱾ ᱢᱤᱫᱴᱮᱱ ᱮᱱᱮᱯᱷᱥᱤ (NFC) ᱪᱤᱯ ᱛᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱞᱵᱚᱢ ᱧᱟᱢᱚᱜᱼᱟ, ᱟᱨ ᱥᱤᱰᱤ (CD) ᱫᱚ ᱞᱟᱛᱟᱨ ᱦᱤᱥᱟᱹ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱥᱮᱨᱮᱧ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ ᱡᱷᱟᱸᱡᱽ ᱠᱟᱛᱮ ᱯᱚᱥᱴᱚᱨ ᱨᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
White Album ᱢᱩᱭᱦᱤᱡ ᱟᱞᱵᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ White Album ᱢᱩᱭᱦᱤᱡ ᱟᱞᱵᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The outer packaging features a pure white box with a sketch patterned slipcase outlining a spacecraft form. The character Bai is UV printed on the front, while the back model parts precisely form the name Zhang Yuan. The lid is silver hot stamped with the title and a three dimensional graphic, expressing mechanical aesthetics. Inside, two panels and a transparent cabin assemble into the Feathered Craft, functioning as both a desktop ornament and phone stand. An NFC chip provides instant digital access, while the CD is stored in the base. Large format lyrics expand into a poster, building the universe of White.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Size 280 x 202 x 62 mm
Packaging includes a pure white rigid box with sleeve. The front features transparent UV printing of White with rainbow light effects and the back forms “Zhang Yuan”through panel graphics. The lid uses silver foil stamping and silver print.
ABS parts include all components base NFC tag and CD. Transparent acrylic encloses the NFC structure. The assembled piece becomes a bird inspired spacecraft display and phone stand. Accessories include a manual stickers and a poster lyric booklet. - ᱴᱮᱜ ᱠᱚ
- Album, Assembled Model, Spacecraft, White, Bird, NFC Interaction, Dream for Boys
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design integrates graphic art with 3D modeling. Visuals are deconstructed into assembly components, while 3D line drawings are adapted for print. Centered on the theme of White, natural paper and ABS eco plastic are combined with holographic silver, foil stamping, and laser printing to create rainbow light effects. Techniques include transparent UV and holographic foil card, with an embedded NFC chip enabling digital interaction, accompanied by a CD and stickers, balancing structure, texture, and technology.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The core challenge included transforming abstract concepts, the artists image, and the 3D form of the logo into a mass producible assembly model. The design needed to balance structural strength, assembly experience, NFC interaction, CD storage, and phone-stand functionality, ensuring a seamless integration of artistic expression, industrial structure, and practical use, while maintaining precision and conceptual integrity.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Through market research, we defined Zhang Yuan's image of sunshine and dreams, fan expectations, and the concept of White. Inspired by the studio logo, the design integrates a model kit, NFC interaction, and spacecraft stickers. Based on the artist team's requirements, our design team led overall planning, graphic design, and structural development. The final outcome unifies album, model, artist identity, and digital music, combining collectible, assembly, practical, and commemorative value.
- ᱯᱨᱮᱨᱚᱱᱟ
- The overall design of White is inspired by a boy toy model kit, incorporating the form of a spacecraft. When assembled, it transforms into a white bird in flight, also representing the three dimensional form of Zhang Yuan Studio logo. Zhang Yuan, known as Bird, is seen as bright and warm. Bird can fly reflects his simple yet determined belief in pursuing dreams. The album symbolizes a boy assembling his dreams through talent and effort, finally soaring onto a radiant stage.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- September to December 2025
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Unboxing: the sleeve subtly reveals Zhang Yuan, while the UV printed White reflects rainbow light.
Assembly: parts are detached and built into a flying bird using the silver printed manual, embodying the Bird can fly dream.
Interaction: tap the NFC chamber to access the digital album; the base stores a holographic CD with light shifting white graphics.
Creation: add spaceship stickers to transform the bird into a cosmic vessel.
Listening: unfold the poster style lyric booklet with color coded songs, completing the ritual of White. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Pine
Designer: Nap, Pom, Somei - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- PHOTO COPYRIGHT: CONS PROS
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
