China Resources Snow Breweries ᱨᱮᱱᱟᱜ Nong Li ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2025
Nong Li ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
China Resources Snow Breweries ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
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Nong Li ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱝ ᱞᱤ ᱫᱚ ᱢᱤᱫ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱟᱨᱮ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱭᱟᱝᱥᱟᱣ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱟᱠᱟᱫᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱩᱣᱟᱝ ᱮᱨ ᱱᱤ ᱭᱩ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱥᱟᱞᱟᱢᱟᱱᱰᱟᱨ ᱦᱟᱹᱠᱩ ᱪᱤᱛᱟᱹᱨ ᱛᱟᱦᱮᱸᱱ ᱦᱟᱥᱟ ᱵᱷᱟᱸᱰ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱚᱱᱟ ᱢᱟᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱢᱚᱫ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱦᱮᱸᱫᱮ ᱦᱟᱥᱟ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱫᱚ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨᱤ ᱠᱟᱸᱪ ᱨᱩᱯ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱫᱚ ᱵᱤᱭᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱛᱟᱯᱩᱫ ᱵᱚᱫᱚᱞ ᱠᱷᱚᱱ ᱵᱟᱧᱪᱟᱣ ᱫᱚᱦᱚᱭᱟ᱾ ᱡᱮᱭᱚᱢᱮᱴᱨᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱧᱮᱞ ᱨᱮ ᱥᱩᱜᱟᱹᱲ ᱮᱢᱚᱜᱼᱟ ᱟᱨ ᱠᱮᱴᱮᱡ ᱥᱟᱵ ᱦᱚᱸ ᱮᱢᱚᱜᱼᱟ᱾ ᱰᱷᱟᱠᱱᱤ ᱨᱮ ᱢᱟᱨᱮ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱴᱚᱥᱴ ᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱯᱩᱱ ᱛᱷᱚᱠ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ: ᱥᱚᱣᱟᱫ ᱧᱟᱢ, ᱮᱢ, ᱛᱮᱞᱟ ᱟᱨ ᱨᱩᱣᱟᱹᱲ ᱮᱢ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Nong Li ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nong Li ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- product dimensions, 355 mm x 355 mm x 120 mm
- ᱴᱮᱜ ᱠᱚ
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- ᱯᱨᱮᱨᱚᱱᱟ
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Qiguang Li, Celine Zhou, Yan Yang
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
