Wen Liu ᱨᱮᱱᱟᱜ Zhang Gong Lao Jiu 1975 ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Zhang Gong Lao Jiu 1975 ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
Wen Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Oracle Creative Design Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#173412 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zhang Gong Lao Jiu 1975 ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱷᱟᱝ ᱜᱚᱝ ᱞᱟᱣ ᱡᱤᱭᱩ 1975 ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱟ ᱨᱮᱱᱟᱜ ᱢᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱨᱩᱯ ᱫᱚ ᱢᱚᱫ ᱛᱮᱭᱟᱨ ᱡᱟᱭᱜᱟ (ᱰᱤᱥᱴᱤᱞᱟᱨᱤ) ᱨᱮ ᱦᱟᱨᱟᱠᱟᱱ ᱥᱚᱭ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣᱟᱠᱟᱱ ᱞᱚᱠᱟᱥᱴ ᱫᱟᱨᱮ ᱠᱚ ᱠᱷᱚᱱ ᱩᱭᱦᱟᱹᱨ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱚᱨᱤᱵᱮᱥ ᱜᱟᱛᱮ ᱯᱚᱞᱯ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱟᱨᱮ ᱦᱟᱨᱛᱟ ᱞᱮᱠᱟᱱ ᱴᱮᱠᱥᱪᱚᱨ ᱫᱚ ᱥᱭᱟᱦᱤ ᱪᱷᱟᱯᱟ ᱵᱟᱝ ᱠᱷᱟᱱ ᱮᱢᱵᱚᱥᱤᱝ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱪᱤᱱᱟ ᱨᱮᱱᱟᱜ ᱯᱩᱸᱰ ᱜᱞᱮᱡᱽ ᱛᱮ ᱥᱮᱸᱜᱮᱞ ᱨᱮ ᱡᱮᱨᱮᱫᱟᱠᱟᱱᱟ, ᱟᱨ ᱠᱤᱞᱱ ᱵᱚᱫᱚᱞ ᱦᱚᱛᱮᱛᱮ ᱛᱤᱱᱟᱹᱜ ᱜᱟᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱞᱮᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱪᱮᱛᱟᱱ ᱫᱚ ᱢᱟᱨᱮ ᱯᱷᱟᱨᱢᱮᱱᱴᱮᱥᱚᱱ ᱜᱟᱰᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮᱟᱠᱟᱱ ᱴᱮᱠᱥᱪᱚᱨ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ 125 ᱜᱩᱱᱩᱱ 125 ᱜᱩᱱᱩᱱ 290 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zhang Gong Lao Jiu 1975 ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhang Gong Lao Jiu 1975 ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 125mm*125mm*290mm
- ᱴᱮᱜ ᱠᱚ
- Natural, Unadorned Simplicity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- March 2024, Shenzhen, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
