Kodai Fukuchi ᱨᱮᱱᱟᱜ Paper and Wood ᱟᱹᱜᱩ ᱠᱟᱹᱢᱤ: ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ

Kodai Fukuchi ᱨᱮᱱᱟᱜ Paper and Wood ᱟᱹᱜᱩ ᱠᱟᱹᱢᱤ: ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱫᱚ ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2025

Paper and Wood ᱟᱹᱜᱩ ᱠᱟᱹᱢᱤ: ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ

Kodai Fukuchi ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hakuten Corporation

ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#162193 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Paper and Wood ᱟᱹᱜᱩ ᱠᱟᱹᱢᱤ: ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱵᱟᱵᱚᱛ ᱛᱮ

Crecia ᱨᱮᱭᱟᱜ ᱵᱩᱛ ᱫᱚ ᱠᱟᱜᱚᱡ ᱟᱨ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱥᱚᱡᱷᱮ ᱛᱮ ᱴᱮᱠᱟᱣ ᱛᱟᱦᱮᱸ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱨᱵᱟᱝ ᱨᱤᱥᱟᱭᱠᱟᱹᱞ ᱦᱩᱭᱩᱜ ᱠᱚ ᱱᱤᱭᱚᱢᱚᱛ ᱮᱢᱟ᱄ ᱱᱚᱶᱟ ᱫᱚ ᱫᱤᱱ ᱠᱩᱲᱤ ᱡᱤᱭᱚᱱ ᱨᱮ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱟᱨ Crecia ᱨᱮᱭᱟᱜ ᱟᱹᱠᱩᱛ ᱠᱚᱢᱮ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱴᱷᱟᱭ ᱟᱦᱞᱟ ᱟᱠᱟᱫᱟ᱄ ᱦᱚᱠᱟᱭᱰᱚ ᱨᱮᱭᱟᱜ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱯᱟᱭᱯ ᱟᱨ ᱦᱟᱛᱤᱭᱟᱨ ᱵᱟᱝ ᱞᱟᱠᱚᱛᱤ ᱨᱮᱭᱟᱜ ᱯᱷᱞᱚᱨᱤᱝ ᱛᱮ, ᱱᱚᱶᱟ ᱜᱚᱲᱚᱱ ᱫᱚ ᱴᱮᱠᱟᱣ ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱰᱤᱡᱟᱭᱱ ᱱᱟᱶᱟ ᱛᱮᱭᱟᱨ ᱮᱫᱟ᱄ ᱢᱤᱫ ᱗᱕ᱢᱤ. ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱤᱱᱥᱴᱚᱞᱮᱥᱚᱱ ᱫᱚ Crecia ᱨᱮᱭᱟᱜ ᱡᱤᱞᱤᱧ ᱨᱚᱞ ᱴᱚᱭᱞᱮᱴ ᱯᱮᱯᱟᱨ ᱩᱫᱩᱜᱟ, ᱟᱨ ᱵᱟᱹᱲᱛᱤ ᱡᱤᱱᱤᱥ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱ ᱥᱴᱟᱢᱯ ᱨᱮᱞᱤ ᱫᱚ ᱨᱤᱥᱟᱭᱠᱞᱤᱝ ᱵᱟᱲᱟᱭ ᱮᱫᱟ᱄ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱫᱚ ᱟᱹᱠᱩᱛ ᱠᱚᱢᱮᱭᱟ ᱟᱨ ᱜᱚᱴᱟ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱨᱮ ᱴᱮᱠᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱛᱚᱱᱮᱫᱟ᱄

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Paper and Wood ᱟᱹᱜᱩ ᱠᱟᱹᱢᱤ: ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Paper and Wood ᱟᱹᱜᱩ ᱠᱟᱹᱢᱤ: ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Booth Size : W9000 x D6000 x H3600
ᱴᱮᱜ ᱠᱚ: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
ᱯᱨᱮᱨᱚᱱᱟ: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: It was exhibited at Tokyo Big Sight in Japan in August 2023.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyright belongs to Hakuten Corporation, 2023.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Photographer : Akitoshi Kudo