Konarski and Bzowski Piotr Duraj ᱨᱮᱱᱟᱜ Nowy Styl ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ

Konarski and Bzowski Piotr Duraj ᱨᱮᱱᱟᱜ Nowy Styl ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ ᱫᱚ ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2026

Nowy Styl ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ

Konarski and Bzowski Piotr Duraj ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Konarski & Bzowski

ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#177128 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Nowy Styl ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ ᱵᱟᱵᱚᱛ ᱛᱮ

Nowy Styl ᱫᱚ ᱢᱤᱫ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱨᱮ ᱚᱯᱷᱤᱥ ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱴᱮᱸᱰ ᱫᱚ ᱖᱐᱗.᱕ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱭᱳᱯᱷᱤᱞᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱱᱤᱭᱚᱢ ᱠᱚ ᱯᱟᱧᱡᱟ ᱮᱫᱟ᱾ ᱱᱚᱶᱟᱨ ᱞᱮᱭᱟᱣᱴ ᱫᱚ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱩᱯᱢᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱱᱟᱣ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱯᱷᱮᱱ ᱠᱚ ᱢᱤᱫ ᱞᱮᱦᱮᱸᱫ ᱦᱚᱭ ᱠᱚ ᱛᱮᱭᱟᱨᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮ ᱡᱤᱭᱚᱱ ᱦᱮᱡ ᱟᱭᱟ, ᱟᱨ ᱞᱚᱞᱚ ᱢᱟᱨᱥᱟᱞ ᱫᱚ ᱥᱟᱠᱟᱢ ᱛᱟᱞᱟ ᱛᱮ ᱯᱟᱨᱚᱢ ᱟᱠᱟᱱ ᱥᱤᱧ ᱪᱟᱸᱫᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱤᱫᱟ ᱟᱹᱠᱷᱨᱤᱧ ᱠᱷᱚᱱ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱟᱱᱩᱵᱷᱚᱵ ᱫᱚ ᱢᱟᱲᱟᱝ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟᱨ ᱩᱫᱮᱥ ᱫᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱡᱮ ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱫᱚ ᱪᱮᱫ ᱞᱮᱠᱟᱛᱮ ᱵᱷᱟᱹᱜᱤ ᱛᱟᱦᱮᱸᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟ, ᱪᱤᱱᱛᱟ ᱠᱚᱢᱚᱜᱼᱟ ᱟᱨ ᱢᱚᱱ ᱡᱚᱛᱚᱱ ᱫᱚᱦᱚ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Nowy Styl ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nowy Styl ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱴᱮᱸᱰ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The stand is 607,5 square metres.
ᱴᱮᱜ ᱠᱚ: fair, wellbeing, nature, personification, control, instinct
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
ᱯᱨᱮᱨᱚᱱᱟ: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.