ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Ductstore The Design Guru Co.,Ltd. ᱨᱮᱱᱟᱜ Jorakay Pavilion 2024 व्यापार मेला आर प्रदर्शनी

Ductstore The Design Guru Co.,Ltd. ᱨᱮᱱᱟᱜ Jorakay Pavilion 2024 व्यापार मेला आर प्रदर्शनी ᱫᱚ ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱥᱳᱱᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2025

Jorakay Pavilion 2024 व्यापार मेला आर प्रदर्शनी

Ductstore The Design Guru Co.,Ltd. ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Ductstore The Design Guru Co.,Ltd.

ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#164376 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Jorakay Pavilion 2024 व्यापार मेला आर प्रदर्शनी ᱵᱟᱵᱚᱛ ᱛᱮ

Jorakay Pavilion 2024 कुंभीर होपोन रेयाक् ग्रिड नक्शा खोन प्रेरणा नाम केदा, जाहाँ ते एक अमूर्त डिज़ाइन तेयार होय केदा जे ब्रांड रेयाक् स्थापत्य दिशा देखाव केदा। दर्शक को सदन् दिशा ते बोलो दाड़ेयाक् ताहेन केदा, उत्पाद को गैलरी अनुसार प्रदर्शित, LED स्क्रीन, उजाल आर सेरेन् साथ ते। ने तरीका उत्पाद प्रस्तुत रेयाक् फरक् जाति एम केदा आर ब्रांड रेयाक् छवि समर्थन केदा। हरियर पैवेलियन, Jorakay रेयाक् उत्पाद को प्रतिनिधित्व केते, गोड़ो अनुभव एम केदा जाहाँ स्थापत्य डिज़ाइन आर ठावँ कथा एक् ठेन आकान होय केदा।

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Jorakay Pavilion 2024 व्यापार मेला आर प्रदर्शनी ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jorakay Pavilion 2024 व्यापार मेला आर प्रदर्शनी ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
270 sqm.
ᱴᱮᱜ ᱠᱚ
#ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."
ᱜᱚᱵᱮᱥᱚᱱᱟ
The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.
ᱯᱨᱮᱨᱚᱱᱟ
The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
30 April – 5 May 2024
Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Client: Jorakay Corporation Co. Ltd.
Design Studio: DUCTSTORE the design guru Co., Ltd.
Architectural Consultant: THE OTHERS Co., Ltd.
Design Director: Nontawat Charoenchasri
Managing Director: Pattira Charoenchasri
Project Director: Parus Kiravanich
Designer: Sittipong Hongthong
Designer: Theeradech Saoharuetasothon
Designer:Kittiwat Pantongkam
Designer: Metha Suriyavijitseranee
Designer: Phubet Surin
Designer: Chalongkiat Thongthanee
Designer: Pissawat Phojan
Designer: Preechaya Chanmak
Creative Director: Pattarapee Eksupaapan
Art Director: Poom Tepwaninkorn
Artist: Rukkit Satapornvajana
Graphic Designer: Ballang Ngen-on
Illustrator: Shayangkoon Udomvisetying
Marketing: Phruetthikon Ma-ngam
Marketing: La-ongthip Na Thalang
Marketing: Phitchaya Wangrutsamee
Project Manager: Bunyanud Satheinbut
Project Manager: Nudtarinee Bruranasing
Lighting Designer: THE OTHERS Co., Ltd.
Manufacturer: D63 Co.,Ltd.
Producer: DUCTSTORE the design guru Co., Ltd.
Multimedia Programmer: Yellaban Co.,Ltd.
Sound: Marmosets
Operation Consultant: MS Media Center Public Co.,Ltd.
Project Collaborator: Yellaban Co.,Ltd.
Editor: Tanit Phramthed, Yuthasart Pimpa
Photographer: DOF Depth of Field Co., Ltd.
Photography Director: Chaovarith Poonphol
Editorial Photographer: Suppha-riksh Phattrasitthichoke
Editorial Photographer: Akekapop Promstit
Copywriter: Sittichai Srimuang
Publisher: www.iameverything.co
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024

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A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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