Ying Song Brand Design Shenzhen Co., Ltd ᱨᱮᱱᱟᱜ Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ
Ying Song Brand Design Shenzhen Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Kweichow Zhenjiu Chanpinzhongxin
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149755 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱷᱮᱱᱡᱤᱭᱩ ᱡᱷᱮᱱᱪᱟᱝ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱭᱡᱤᱭᱩ ᱧᱩᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱩᱫᱩᱜ ᱥᱮᱴ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱢᱳᱛᱤ ᱠᱟᱴᱠᱚᱢ ᱞᱮᱠᱟᱱ ᱴᱨᱮ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱫᱮ ᱵᱟᱨᱛᱷ ᱚᱯᱷ ᱵᱷᱤᱱᱟᱥ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱧᱟᱢ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱨᱩᱯ ᱫᱚ ᱫᱟᱜ ᱦᱟᱨᱟᱣ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱱ ᱯᱟᱞ ᱞᱟᱩᱠᱟ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱠᱨᱤᱥᱴᱟᱞ ᱛᱟᱞᱟ ᱨᱮ ᱢᱟᱨᱮ ᱧᱩᱫᱟᱜ ᱵᱮᱱᱟᱣ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ LED ᱢᱟᱨᱥᱟᱞ ᱛᱮ ᱢᱟᱨᱥᱟᱞᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱱᱟᱣᱤᱡ ᱨᱮᱭᱟᱜ ᱡᱤᱞᱤᱧ ᱱᱟᱜᱟᱢ ᱩᱫᱩᱜ ᱮᱫᱟᱭ᱾ ᱢᱮᱬᱦᱮᱫ, ᱠᱟᱴ, PMMA ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱢᱤᱫ ᱡᱟᱣᱨᱟ ᱫᱚᱦᱚ ᱞᱮᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱳᱛᱤ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱟᱨ ᱫᱟᱢᱟᱱ ᱵᱤᱪᱟᱹᱨ ᱩᱫᱩᱜ ᱮᱫᱟᱭ, ᱪᱮᱫᱟᱜ ᱥᱮ ᱧᱩᱫᱟᱜ ᱵᱮᱱᱟᱣ ᱟᱨ ᱢᱳᱛᱤ ᱛᱮᱭᱟᱨᱚᱜ ᱵᱟᱨᱭᱟ ᱜᱮ ᱟᱥᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 520mmx250mmx370mm
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Metal, wood, PMMA, LED light, plastic
- ᱯᱨᱮᱨᱚᱱᱟ
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
