ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2023

Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#149747 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱨᱚᱠᱥᱴᱟᱨ ᱥᱯᱚᱴᱞᱟᱭᱤᱴ ᱥᱴᱩᱰᱤᱭᱚᱥ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱮᱞᱤᱯᱷᱚᱨᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱮᱱᱤᱥ ᱵᱤᱪ ᱨᱮ ᱦᱤᱡᱩᱜ ᱦᱚᱲ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱚᱵ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱤᱱᱥᱴᱞᱮᱥᱚᱱ ᱨᱮ ᱟᱱᱯᱞᱟᱜᱰ ᱢᱩᱰ ᱵᱩᱛ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱶᱟ ᱨᱚᱠᱥᱴᱟᱨ ᱟᱱᱯᱞᱟᱜᱰ ᱥᱚᱦᱟᱫ ᱠᱚ ᱦᱚᱲᱢᱚ ᱴᱷᱮᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱩᱫᱩᱜ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ ᱱᱟᱶᱟ ᱨᱟᱠᱟᱵ ᱠᱟᱱ ᱨᱚᱲᱤᱭᱟᱹ ᱠᱚ, ᱜᱮᱢᱟᱨ ᱠᱚ ᱟᱨ ᱮᱴᱟᱜ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱨᱮᱠᱚᱨᱰ, ᱵᱤᱪᱟᱹᱨ ᱥᱟᱹᱴ ᱟᱨ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱮᱱ ᱡᱟᱭᱜᱟ ᱮᱢ ᱮᱫᱟᱭ᱾ ᱨᱚᱠᱥᱴᱟᱨ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱯᱮ ᱯᱟᱦᱴᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱨᱩᱯ, ᱨᱚᱝ ᱟᱨ ᱯᱷᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱟᱠᱩᱥᱴᱤᱠ ᱯᱷᱚᱢ ᱯᱮᱱᱮᱞ, ᱯᱷᱤᱠᱥᱪᱚᱨ, ᱟᱯᱷᱚᱞᱥᱴᱨᱤ ᱟᱨ ᱮᱠᱥᱴᱨᱩᱰᱮᱰ ᱞᱚᱜᱚ ᱯᱮᱱᱮᱞ ᱨᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
ᱯᱨᱮᱨᱚᱱᱟ
The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ