Ruis Vargas ᱨᱮᱱᱟᱜ LendMe ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
LendMe ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ
Ruis Vargas ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laika
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119666 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
LendMe ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱮᱸᱰᱢᱤ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚᱢᱯᱟᱱᱤ ᱚᱛᱟᱹᱭ ᱦᱚᱸ ᱦᱚᱢ ᱤᱠᱩᱭᱴᱤ (home equity) ᱵᱟᱡᱟᱨ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱢᱤᱫ ᱟᱭᱠᱚᱱᱚᱜᱨᱟᱯᱷᱤᱠ ᱵᱚᱬᱟᱣ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱟᱭᱱᱟᱨᱤ ᱠᱳᱰ ᱠᱚ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱛᱮ ᱵᱮᱞᱮᱸᱡ ᱦᱩᱭᱮᱱ ᱠᱚ ᱮᱢ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟ, ᱟᱨ ᱚᱱᱟ ᱮᱴᱦᱚᱵᱚᱨ ᱛᱮ ᱢᱤᱫ ᱜᱚᱱᱚᱸᱛ ᱵᱟᱵᱚᱛ ᱠᱚ ᱟᱨ ᱠᱚᱢᱯᱟᱱᱤ ᱟᱨ ᱟᱭᱢᱟ ᱠᱚ ᱟᱲᱟᱜ ᱨᱮ ᱫᱩᱦᱲᱟᱹ ᱛᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱛᱮ ᱨᱚᱡ ᱮᱢᱟᱭᱟ ᱾ ᱨᱚᱸ ᱛᱟᱞᱤᱠᱟ ᱠᱚ ᱠᱚᱢᱯᱞᱤᱢᱮᱸᱴᱟᱨᱤ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱚᱲᱟ (purple) ᱨᱚᱸ ᱢᱩᱲᱩᱛ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱨᱮᱸᱡ ᱟᱨ ᱱᱤᱞᱚᱦᱚᱲ ᱨᱚᱸ ᱟᱡ ᱟᱡ ᱠᱷᱚᱵᱚᱨ ᱟᱨ ᱟᱡ ᱟᱡ ᱩᱫᱩᱜ ᱠᱚ ᱴᱷᱮᱱ ᱴᱷᱮᱱ ᱛᱮ ᱦᱟᱛᱤᱭᱟᱨ ᱠᱚ ᱨᱚᱸ ᱠᱟᱱᱟ ᱾ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱵᱤᱡᱨᱩᱡᱴ ᱮᱴᱦᱚᱵᱚᱨ ᱠᱟᱰᱬᱮ, ᱮᱸᱣᱮᱞᱚᱯ, ᱢᱤᱫ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱯᱨᱮᱡᱮᱸᱴᱮᱥᱚᱱ, ᱟᱨ ᱦᱟᱴᱤᱭᱟᱹ ᱚᱛᱟᱹᱭ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱜ ᱡᱷᱚᱴᱠᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱱᱮᱞ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
LendMe ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ LendMe ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- ᱴᱮᱜ ᱠᱚ
- Brand, logotype, illustration, visual identity, Laika Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Laika Design
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Laika Design
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
