ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#118943 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱴᱟᱡᱚ ᱨᱤᱯᱷᱨᱮᱥ ᱫᱚ ᱧᱩ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱢᱮ�ノᱟᱠᱟᱱ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱚᱛ-ᱴᱤ ᱪᱟᱹ ᱨᱮᱭᱟᱜ ᱟᱠᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱟᱠᱛᱟ ᱫᱚ ᱯᱮ ᱜᱚᱴᱟᱝ ᱯᱟᱹᱨᱥᱤ ᱢᱮᱱᱟᱜ ᱵᱨᱟᱱᱰ ᱥᱟᱹᱜᱤᱧ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱠᱚ ᱡᱮᱱ, ᱟᱶᱮᱠ ᱟᱨ ᱯᱮᱥᱚᱱ ᱧᱩᱛᱩᱢ ᱢᱮᱱᱟᱜᱼᱟ। ᱱᱚᱶᱟ ᱪᱟᱹ ᱠᱚ ᱫᱚ ᱚᱨᱜᱮᱱᱤᱠ ᱥᱟᱨᱴᱤᱯᱷᱟᱭᱤᱰ ᱠᱟᱱᱟ ᱟᱨ ᱡᱮᱢᱚᱱ ᱨᱚᱝ ᱟᱨ ᱢᱤᱴᱷᱟ ᱵᱟᱹᱱᱩᱜᱼᱟ। ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ 12 ᱟᱶᱩᱱᱥ ᱢᱤᱫᱴᱟᱝ ᱥᱟᱨᱣᱤ ᱟᱨ 42 ᱟᱶᱩᱱᱥ ᱟᱰᱤ ᱥᱟᱨᱣᱤ ᱵᱚᱛᱚᱞ ᱨᱮ ᱮᱢ ᱚᱠᱛᱚ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ 100 ᱯᱨᱚᱛᱤᱥᱚᱛ ᱯᱚᱥᱴ-ᱠᱚᱱᱡᱩᱢᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ। ᱡᱚᱛᱚ ᱛᱟᱡᱟ ᱥᱟᱹᱜᱤᱧ ᱠᱚ ᱥᱮᱞᱯᱷ ᱨᱮ ᱥᱟᱨᱤᱭᱟᱜ ᱛᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱡ ᱩᱯᱟᱫᱟᱱ ᱨᱚᱝ ᱠᱚ ᱯᱩᱸᱰ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱠᱤᱨᱤᱸᱡᱤᱡ ᱠᱚ ᱫᱚᱦᱚ ᱟᱨ ᱡᱟᱹᱥᱛᱤ ᱟᱰᱣᱮᱸᱪᱟᱨ ᱟᱠᱟᱱ ᱟᱰᱤ ᱢᱮ ᱴᱟᱱ ᱢᱮᱱᱟᱜᱼᱟ।

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
ᱴᱮᱜ ᱠᱚ
Packaging, Beverage
ᱯᱨᱮᱨᱚᱱᱟ
TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
PepsiCo Design & Innovation

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ