ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

26,746

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#118931 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱮᱯᱥᱤ X SHFW ᱫᱚ ᱥᱟᱸᱜᱦᱟᱭ ᱯᱷᱮᱥᱚᱱ ᱦᱟᱛᱟ ᱥᱯᱨᱤᱝ/ᱥᱟᱢᱟᱨ ᱒᱐᱒᱐ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱨ ᱪᱤᱱ ᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱚᱸᱜᱟᱜ ᱠᱟᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱱ ᱫᱚ ᱮᱱᱟᱜ ᱮᱶᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱨᱟᱝ ᱵᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱚᱢ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱱᱟ ᱾ ᱥᱮᱱᱥᱮᱥᱚᱱ ᱟᱨ ᱥᱚᱨᱥ ᱨᱮᱭᱟᱜ ᱥᱤᱡᱩᱱ ᱛᱷᱤᱢ ᱫᱚ ᱰᱤᱡᱟᱭᱱ ᱠᱩ ᱵᱟᱴᱟᱣ ᱮᱫᱟ ᱟᱨ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱱᱟᱶᱟ ᱧᱮᱞ ᱨᱮᱭᱟᱜ ᱯᱟᱱᱛᱮ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱚᱨᱜᱟᱱᱤᱠ ᱟᱨ ᱜᱞᱟᱥ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱷᱚᱱ ᱚᱛᱟᱭ ᱟᱠᱟᱱ ᱨᱩᱯᱟ ᱠᱚ ᱢᱤᱫ ᱰᱤᱢᱮᱱᱥᱚᱱᱟᱞ ᱡᱟᱭᱜᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱫᱚ ᱯᱮᱯᱥᱤ ᱵᱞᱮᱠ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱟᱛᱢᱟ ᱟᱨ ᱮᱶᱮᱱᱴ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱ ᱯᱷᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
ᱴᱮᱜ ᱠᱚ
Packaging, Beverage
ᱯᱨᱮᱨᱚᱱᱟ
The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
PepsiCo Design & Innovation

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ