Tiger Pan ᱨᱮᱱᱟᱜ Luhua Xiaomo ᱛᱮᱭᱚᱨ ᱥᱟᱹᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Luhua Xiaomo ᱛᱮᱭᱚᱨ ᱥᱟᱹᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shandong Luhua Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100810 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Luhua Xiaomo ᱛᱮᱭᱚᱨ ᱥᱟᱹᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱩᱦᱩᱣᱟ ᱥᱤᱭᱟᱚᱢᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱛᱤᱞᱠᱟ ᱛᱮᱞ ᱨᱮᱭᱟᱜ ᱜᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱤᱥ ᱛᱤᱥ ᱦᱤᱥᱟᱹᱨ ᱨᱮ ᱛᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱜᱮᱸᱰ ᱠᱟᱱᱟ । ᱠᱚᱱᱴᱮᱱᱟᱨ ᱠᱚ ᱢᱤᱫ ᱜᱚᱡᱽ ᱠᱟᱸᱪ ᱠᱟᱪ ᱠᱟᱪ ᱡᱟᱶᱨᱟ ᱯᱟᱴᱭᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱰᱟᱭᱟᱢᱤᱴᱚᱨ ᱫᱚ ᱫᱚ 50 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱟᱨ ᱡᱟᱶᱨᱟᱭ ᱫᱚ 210 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ । ᱟᱴᱠᱟᱣ ᱚᱲᱟᱜ ᱞᱮᱵᱮᱞ ᱫᱚ ᱜᱚᱡᱽ ᱮᱴᱟᱜ ᱛᱮ 350 ᱰᱤᱜᱨᱤ ᱚᱠᱛᱚ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱫᱼᱟ, ᱟᱨ ᱟᱨᱦᱚᱸ ᱦᱤᱥᱟᱹᱨ ᱠᱚᱜ ᱥᱟᱡᱟᱣ ᱫᱚ ᱦᱚᱲ ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱚᱡ ᱞᱮᱠᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱠᱟ ᱛᱟᱲᱚᱢ ᱨᱮ ᱡᱩᱢ ᱠᱚ ᱫᱚ ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱚᱡ ᱛᱮ ᱟᱹᱲᱟᱹ ᱟᱠᱟᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱡᱩᱜ ᱠᱚ ᱛᱮᱞᱟᱜᱼᱟᱭ । ᱚᱠᱥᱚᱨ ᱠᱚ ᱫᱚ ᱚᱲᱟᱜ ᱴᱟᱶ ᱴᱟᱶ ᱮᱢ ᱟᱠᱟᱫ ᱠᱟᱱᱟ, ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱫᱩᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱨᱮᱭᱟᱜ ᱞᱮᱠᱟᱛᱮ । ᱠᱷᱟᱹᱞᱤ ᱛᱟᱦᱮᱸᱱ ᱠᱷᱟᱴᱚ ᱪᱚᱠᱚᱨ ᱫᱚ ᱢᱤᱫ ᱟᱮᱢᱵᱚᱥᱰ ᱮᱴᱟᱶ ᱴᱟᱶ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱦᱩᱭ ᱟᱠᱟᱫ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱠᱷᱟ ᱚᱰᱚᱠ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱛᱮ ᱛᱚᱵᱮ ᱦᱩᱭᱩᱜᱼᱟ ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Luhua Xiaomo ᱛᱮᱭᱚᱨ ᱥᱟᱹᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Luhua Xiaomo ᱛᱮᱭᱚᱨ ᱥᱟᱹᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- ᱴᱮᱜ ᱠᱚ
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- ᱯᱨᱮᱨᱚᱱᱟ
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
