Pastry Gift Box Agasanduku K'impano na Fudesign - Kazuo Fukushima

Umushinga Pastry Gift Box Agasanduku K'impano wa Fudesign - Kazuo Fukushima ni uwatsinze igihembo cyubahwa cyane 2019 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2019

Pastry Gift Box Agasanduku K'impano

na Fudesign - Kazuo Fukushima

Umukiriya: Shanghai Yuyuan（group）co. Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

29,895

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #77858

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pastry Gift Box Agasanduku K'impano

Bwana Qiao ni ikirango cya Yu Yuan. Ikirangantego kigamije gukwirakwiza no gutanga ijambo ryiza ryakanwa kahantu nyaburanga ndetse n'umujyi wa Shanghai. Guhumeka kwishusho biva mubwubatsi bwamateka ya Shanghai, byerekana umuco wihariye. Igishushanyo mbonera cyashizemo ubwubatsi bwububiko bushobora kuba ishusho yikigereranyo yuburyo bwa kera-Shanghai, buvanze nuburyo bugezweho. Bituma impano yimpano ikurura ba mukerarugendo kugura nkumwihariko waho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Pastry Gift Box Agasanduku K'impano ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pastry Gift Box Agasanduku K'impano biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pastry Gift Box Agasanduku K'impano ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Ibipimo n'Ipaki: Width 250 mm x Depth 250 mm x Height 32 mm
Ibibazo Fatizo: Food, Package, Logo, Old Shanghai,
Ikoranabuhanga ryo Guteza Imbere: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Ikibazo cy'Ishusho: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Ubushakashatsi: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Ibyatumye Habaho: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Igihe cy'Umushinga: The project started in November 2018 in Shanghai and finished in January 2019.
Uburyo bw'Imikorere: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Abagize Itsinda: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing