Hua Shanday Iranga Rigaragara na Chen Zilong, Huang Yan and Zhu Xuguan

Umushinga Hua Shanday Iranga Rigaragara wa Chen Zilong, Huang Yan and Zhu Xuguan ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2026

Hua Shanday Iranga Rigaragara

na Chen Zilong, Huang Yan and Zhu Xuguan

Umukiriya: City University of Macau

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

8,418

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #180205

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hua Shanday Iranga Rigaragara

Hua Shanday ni iranga rigaragara ryakozwe ku Gace k'Ubukerarugendo ka Huashan muri Guangxi, mu Bushinwa, ahantu handitswe ku rutonde rw'umurage w'isi wa UNESCO. Iri ranga rishingiye ku Buhanzi bw'Amashusho ku Bitare bya Huashan bumaze imyaka 2000, bwakozwe n'abaturage b'Abanyaluoyue. Ibimenyetso bya kera byerekana amasengesho y'imihango n'imirimo ikorerwa hamwe bikurwamo bikongera kubakwa nk'utumenyetso twa jewometiri dusobanutse. Ihitamo ry'amabara rigumana ibara ry'umutuku wa okere ryo ku mashusho y'umwimerere yo ku bitare. Iyi sisitemu ikoreshwa ku byapa ndanga, ku byapa bimurika no ku bitangazamakuru bya digitale, ku buryo kuyobora inzira na byo biba uburambe bw'uburezi buboneka kuri bose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Hua Shanday Iranga Rigaragara ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hua Shanday Iranga Rigaragara biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hua Shanday Iranga Rigaragara ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Designed for the Guangxi Huashan Scenic Area a UNESCO World Heritage site this project establishes the visual identity for Hua Shan Day. The core concept is the revitalization of the 2000 year old Huashan Rock Art. The design actively extracts and reconstructs ancient Luoyue totems depicting scenes of prayer and labor. By reinterpreting these raw historical symbols through a contemporary design language the project bridges the gap between deep archaeology and modern audiences. It transforms static heritage into a vibrant brand system ensuring the ancient visual legacy continues to inspire future generations.
Ibipimo n'Ipaki: Primary Physical Application (Banners/Posters): 600mm x 900mm.
Ibibazo Fatizo: Visual Identity, Huashan Rock Art, UNESCO World Heritage, Cultural Branding, Luoyue Culture, Heritage Preservation, Contemporary Reconstruction, Graphic Design, Guangxi China
Ikoranabuhanga ryo Guteza Imbere: The visual identity is designed with a digital first approach to minimize physical waste utilizing scalable vector graphics for online promotion and digital exhibitions. For necessary physical applications such as signage and merchandise the design strictly adheres to sustainable practices utilizing recycled paper stocks and soy based inks. The color palette remains faithful to the heritage site utilizing the specific Huashan Red ochre derived from the original hematite pigment used in the rock art ensuring visual consistency and cultural respect.
Ikibazo cy'Ishusho: The main challenge was to breathe new life into ancient pictograms without losing their historical authenticity. Traditional approaches often result in rigid copying or overly abstract interpretations. The challenge was to find a balance making the 2000 year old symbols speak to a digital native audience while preserving their solemn heritage value. The solution lay in the methodology of contemporary reconstruction simplifying the complex rock textures into clean iconic graphics that are adaptable across media while retaining the soul of the original Luoyue visual language.
Ubushakashatsi: This research revitalizes the 2000 year old Huashan Rock Art UNESCO World Heritage for modern audiences. The team employed visual archaeology to decode Luoyue totems known as the Frog Man and extracted their geometric DNA from ancient pigments. These forms were reconstructed using contemporary design principles. The resulting visual system preserves historical authenticity while ensuring educational accessibility for future generations.
Ibyatumye Habaho: The design draws direct inspiration from the awe inspiring Huashan Rock Art in Guangxi created by the Luoyue people during the Warring States period to the Eastern Han dynasty. We focused on the iconic monochromatic red ochre figures specifically the distinct forms representing ritual prayer The Frog Man and collective labor. The raw power dynamic postures and the spiritual connection between humans and nature found on the cliff faces served as the primary visual source. We sought not to copy but to decipher the primitive energy of these ancestors and translate it into a modern graphic narrative.
Igihe cy'Umushinga: The project started in September 2025 in Guangxi, China and finished in December 2025. The project is located in the Huashan Scenic Area, Guangxi Zhuang Autonomous Region, China.
Uburyo bw'Imikorere: The design functions as an accessible cultural gateway. By simplifying archaeological figures into intelligible modern icons it lowers the cognitive barrier for visitors. The visual system is applied across the scenic area turning wayfinding and branding into an educational experience. Visitors can instantly recognize the motifs connecting the graphics on their tickets or phone screens directly to the cliffs in front of them. This creates a cohesive narrative loop that transforms a passive viewing of archaeological ruins into an engaging relatable cultural discovery.
Abagize Itsinda: Designer：CHEN ZILONG；
Designer：HUANG YAN；
Designer：ZHU XUGUAN；
Designer：YANG CHAO；
Designer：LIU XINYU；
Designer：GU JIAYUAN；
Designer：MAO YUTING；
Abafotoye: Image #1：CHEN ZILONG；
Image #2：HUANG YAN；
Image #3：ZHU XUGUAN；
Image #4：YANG CHAO；
Image #5：LIU XINYU；GU JIAYUAN；MAO YUTING；