Avoya Ipaketi y'Ikirahure na Sule Esra Cetinkaya

Umushinga Avoya Ipaketi y'Ikirahure wa Sule Esra Cetinkaya ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2025

Avoya Ipaketi y'Ikirahure

na Sule Esra Cetinkaya

Umukiriya: Avoya

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #164399

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Avoya Ipaketi y'Ikirahure

Icupa cy'amazi y'amabuye y'agaciro Avoya kigaragaza isuku, uburinganire, n'ivugurura. Imiterere yacyo yoroshye kandi igabanuka yongera ubushobozi bwo kuyikoresha neza mu gihe ikaba igereranya imigendekere y'amazi. Akarango karimo ibimenyetso bito by'uruziga, bigereranya imizunguruko y'ivugurura n'imbaraga zo kugarura ubuzima by'amazi akungahaye amabuye y'agaciro. Icupa cyubatswe mu kirahure cy'ubwiza bwo hejuru cyitwa extra flint, gifite amahitamo y'amabara ya turquoise n'icyatsi, kirinda ibirimo byacyo bya premium mu gihe gitanga ubuntu bwiza. Imikoranire hagati y'ugucyagajagaza n'urumuri bimurika isuku yacyo, bihuza ubuntu bwo mu gihe cya none n'imbaraga y'ubutungane zo kugarura.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Avoya Ipaketi y'Ikirahure ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Avoya Ipaketi y'Ikirahure biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Avoya Ipaketi y'Ikirahure ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Ibipimo n'Ipaki: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Ibibazo Fatizo: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Ikoranabuhanga ryo Guteza Imbere: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Ikibazo cy'Ishusho: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Ubushakashatsi: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Ibyatumye Habaho: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Igihe cy'Umushinga: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Uburyo bw'Imikorere: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Abagize Itsinda: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch