2030 Messaging Gift Ikarita y'Impano na Tist

Umushinga 2030 Messaging Gift Ikarita y'Impano wa Tist ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Impano.

IcyumaImpano· 2020

2030 Messaging Gift Ikarita y'Impano

na Tist

Umukiriya: Tist

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Impano

28,744

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #102099

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye 2030 Messaging Gift Ikarita y'Impano

2030 Messaging Gift ni urukurikirane rw'amakarita y'impano yateguriwe abaguzi bafite imyaka hagati ya makumyabiri na mirongo itatu. Amakarita ashobora gukoreshwa mu maduka yose y'ikirango cy'isosiyete mpuzamahanga y'uburyo bwo kubaho. Buri karita ifite ubutumwa bugufi bwo gushishikariza, gushima, guhumuriza cyangwa gushimira, bwanditswe mu magambo azwi kuri iri tsinda ry'imyaka. Hakozwe uburyo cumi, buri bumwe bugereranywa n'ibipimo bya milimetero 50 ku 90. Amabara n'ibikoresho bitandukanye byashyizwe hejuru y'ubundi kugira ngo hagaragare isura y'amasomo atatu ku buso bw'ikarita. Amakarita atuma abantu bashobora kohereza ubutumwa no kubugumana nk'ubwabo bwite.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

2030 Messaging Gift Ikarita y'Impano ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. 2030 Messaging Gift Ikarita y'Impano biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. 2030 Messaging Gift Ikarita y'Impano yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Ibipimo n'Ipaki: 50mm*90mm0.03mm / 10 types
Ibibazo Fatizo: Card, Message
Ikoranabuhanga ryo Guteza Imbere: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Ikibazo cy'Ishusho: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Ubushakashatsi: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Ibyatumye Habaho: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Igihe cy'Umushinga: May ~ December, 2018, All brand stores of CJ Group in Korea
Uburyo bw'Imikorere: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Abagize Itsinda: TIST, Client : CJ