Umushinga Winter Navel Orange wa Chao Xu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Winter Navel Orange

na Chao Xu

Umukiriya: Caixiao Tian agricultural development pty ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

13,198

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #101508

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Winter Navel Orange

Igishushanyo ni uguteza imbere icunga, ryitwa imvura yo mu mazi, ikomoka mu murima kama. Ipaki ikubiyemo ubunini bubiri bwikarito, ikarita yamakuru, ibahasha ya orange peeler. Amato y'imbeho arashobora gutorwa gusa nyuma yo kubatizwa ibihe bine. imbogamizi yubushakashatsi ni ukugaragaza akamaro k'imikorere ndende yo gukura hamwe nuburyo butandukanye bwigiti cyamacunga mugihe cyibihe bine kuri paki. Itsinda ryabashushanyije ryazanye igishushanyo cyahumetswe numugani wa jack na beanstalk. Ishimangira ku gitekerezo cyubwumvikane hagati ya kamere muntu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Winter Navel Orange ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Winter Navel Orange biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Winter Navel Orange ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Ibipimo n'Ipaki: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Ibibazo Fatizo: package design, food package, fruit package, hand drawing
Ikoranabuhanga ryo Guteza Imbere: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Ikibazo cy'Ishusho: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Ubushakashatsi: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Ibyatumye Habaho: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Igihe cy'Umushinga: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Uburyo bw'Imikorere: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Abagize Itsinda: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu