Yuta Takahashi nisqap Miltos Ruwana: Marka Riqsichiy, Wallqana diseñon

Yuta Takahashi nisqap Miltos Ruwana: Marka Riqsichiy, Wallqana diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2020

Miltos Ruwana: Marka Riqsichiy, Wallqana

Yuta Takahashi rurasqa

Mañakuq: Miltos

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#99373 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Miltos Ruwana: Marka Riqsichiy, Wallqana nisqamanta

Miltos nisqaqa huk chukulati markapaq marka riqsichiynin wallqana ruwaynin. Kay yuyayqa "muhumanta t'antamancha" nisqata "sach'amanta t'antamancha" nisqaman mast'arin, kakawpa q'apayninta rikuchinanpaq. Kay wallqanaqa yana anqas llañu papelmanta ruwasqa, kañchariq k'ancharisqawan, sirara puntusqa qhawachiq varnizwan, quri lamina saqmasqawan ima. Kay churana p'anqap qarantahina kicharikun, sapa misk'iyta allinta willakuq flavor chart nisqa tarjetatataq hap'in, imaynan vinowan ruwakun chayhina. Akllana cajaqa huk p'anqa churanamanta rikch'aymanta hamun. Kay ruwayqa kuraq runakunapaq thak marka yachayta yanapan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Miltos Ruwana: Marka Riqsichiy, Wallqana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Miltos Ruwana: Marka Riqsichiy, Wallqana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Miltos Ruwana: Marka Riqsichiy, Wallqana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Tupukuna & P'istuy: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Etiquetakuna: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Ruway Tecnología: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Diseño Sasachakuy: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
T'aqwiy: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Kallpachay: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Llamk'ay Pacha: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Purichiy Puriy: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patentekuna: Copyrights belong to Yuta Takahashi, 2020
Huñu Runakuna: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Siq'i Hayñikuna: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020