Jekyll & Hyde nisqap Digital Design Days Marka Rikchaynin diseñon

Jekyll & Hyde nisqap Digital Design Days Marka Rikchaynin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

Digital Design Days Marka Rikchaynin

Jekyll & Hyde rurasqa

Mañakuq: Digital Design Days

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

13,115

Taripasqa Premio Atipaq

#89836 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Digital Design Days Marka Rikchaynin nisqamanta

Digital Design Days nisqaqa, huk kawsayniyoq digital diseño ruwakuyman rikchaynin marka, hukllawasqa hatun ayllukunapaq. Kay logotipoqa, hayk'a kaqllapi apaykachakuyman tikrakuq unancha, kaqkunapa achka-kayninta tikrachispa sapa kaq elementokunapi. Letra D nisqaqa kay elementokunamanta ruwasqa kachkan, hinaspa k'anchayta, kallpata ima kuyuyta rikuchin. Isqun tullpukunawan huñusqaqa huk-hukin kutikunata, llaqtakunata ima rikuchin, ichaqa yuraq-yana rakiywan ruwasqaqa allin apaykachanapaq kachkan. Kay marka rikchayninqa allinta llamk'an digital medioskunapi, imprentapi ima, huch'uy hatunpi kaqllatataq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Digital Design Days Marka Rikchaynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Digital Design Days Marka Rikchaynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Digital Design Days Marka Rikchaynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Tupukuna & P'istuy: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Etiquetakuna: digital design, innovation, responsive logo, frequency, gradient, brand identity
Ruway Tecnología: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Diseño Sasachakuy: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
T'aqwiy: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Kallpachay: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Llamk'ay Pacha: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Purichiy Puriy: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patentekuna: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Huñu Runakuna: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Siq'i Hayñikuna: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019