Bi Cheng Zhong nisqap Lao Huotang Marka Riqsichiy diseñon

Bi Cheng Zhong nisqap Lao Huotang Marka Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2026

Lao Huotang Marka Riqsichiy

Bi Cheng Zhong rurasqa

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#181844 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Lao Huotang Marka Riqsichiy nisqamanta

Lao Huo Tang nisqaqa huk marka riqsichiymi Taiwan llaqtapi kaq hot pot mikhuna wasipaq. Logotipopiqa huk fierro mankata huk makillawan hap'isqata rikuchin, wichayman lluqsiq wapsi siq'iwan, chayqa allillamanta t'impuchisqata rikuchin. Chino qillqakunaqa nina rikch'ayniyuq brochawan siq'isqa kanku, chaymantapas musuq tipografiawan hukllachasqa. Llimp'ikunaqa t'impuq pukata, naranja pukata, ladrillo pukata, q'uñi beige nisqatawan patachanku, ñawita q'unchamanta misakama pusaspa. Yuraq llimp'iqa logopaq qillqakunapaqwan apaykachasqa kachkan aswan sut'i rikukunanpaq. Kay riqsichiyqa unanchakunapi, menukunapi, llamk'ay tarjetakunapi, ñit'isqa qillqakunapipas apaykachasqa kachkan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Lao Huotang Marka Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lao Huotang Marka Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lao Huotang Marka Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Tupukuna & P'istuy: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Etiquetakuna: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Ruway Tecnología: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Diseño Sasachakuy: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
T'aqwiy: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Kallpachay: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Llamk'ay Pacha: The project finished in July 2021 in Taiwan.
Purichiy Puriy: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Huñu Runakuna: BI-CHENG ZHONG
Siq'i Hayñikuna: Amazing Design