Chungsheng Chen, Enyang Chen and Wanyun Lo nisqap PatchU Marca Riqsichiy, Personaje Ruray Diseño diseñon

Chungsheng Chen, Enyang Chen and Wanyun Lo nisqap PatchU Marca Riqsichiy, Personaje Ruray Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2026

PatchU Marca Riqsichiy, Personaje Ruray Diseño

Chungsheng Chen, Enyang Chen and Wanyun Lo rurasqa

Mañakuq: Tainan University of Technology/Product Design Department

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

7,209

Taripasqa Premio Atipaq

#180916 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

PatchU Marca Riqsichiy, Personaje Ruray Diseño nisqamanta

PatchU nisqaqa huk marca riqsichiy hinaspa personaje ruray llamk'aymi, chaymi puñuna awa puchukunata llamp'u pukllanakunaman hinaspa sapa p'unchaw kawsaypaq apaykachanakunaman tikran. Awakunataqa sayayninman, llamiyninman hinaspa llimp'inman hina t'aqasqa, chaymantataq hukllachakuq k'askaq patronkunawan mana sasa kumpañiru rikch'aykunaman sirasqa. Rikukuq sirasqakuna hinaspa patchwork nisqaqa marcapa riqsichiyninpa huknin kaqninmi, chayraykum sapa ruray huknin kaqmanta asllata hukniraq kan. Wankichaykuna hinaspa siq'ikunaqa awa materialkunapa maymanta hamusqanta willanku. Kay llamk'aypa munayninqa puchuq awakunaman musuq chaninta quymi hinaspa sapa p'unchaw kawsaypi huk q'uñi kuchuta tarichiymi.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

PatchU Marca Riqsichiy, Personaje Ruray Diseño A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. PatchU Marca Riqsichiy, Personaje Ruray Diseño sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta PatchU Marca Riqsichiy, Personaje Ruray Diseño yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Etiquetakuna: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Ruway Tecnología: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Diseño Sasachakuy: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
T'aqwiy: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Kallpachay: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Llamk'ay Pacha: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Purichiy Puriy: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patentekuna: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Huñu Runakuna: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Siq'i Hayñikuna: Image#1~#5: acdesign associates International Co., Ltd.