Chungsheng Chen and Jinhe Wang nisqap Inmyes Marka Ñawinchana diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.
FierruShuyu· 2024
Inmyes Marka Ñawinchana
Chungsheng Chen and Jinhe Wang rurasqa
Mañakuq: Tainan University of Technology/Product Design Department
Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq
Taripasqa Premio Atipaq
#161001 nisqapaq Premio Kayninta TaripayDiseñomanta
Inmyes Marka Ñawinchana nisqamanta
Inmyes nisqaqa huk anteojo lentekunata ruwaq empresapaq marka identidad ruwasqa kanmi. Sutinqa "in my eyes" nisqa rimaymantam hamun, chaymi sapa runap kikin qhawarisqanmanta pacha kawsayta rikuyta yuyaychan. Uchuy qillqasqa qallariq letraqa sapa rantikuqwan asllan hukchasqa, sumaq amistad kaqta rikuchin. M letraqa maki hapiyta rikuchispa ruwasqa, chaymi markawan rantikuqkunapa allin sunquyuq kawsayninta rikuchin. Kay logoqa anteojo waqaychanakunapi, negocio tarjetakunapi, pakasqa apachikunapi, web sitiokunapi, chaynallataq social media nisqapipas churasqa kachkan. Colorkunaqa RGB, CMYK, Pantone nisqapi qusqa kachkan, tukuy medioskunapi kikinlla rikchay kananpaq.
Riqsichiy
A' Design Award Fierru Premiu nisqamanta
Inmyes Marka Ñawinchana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Inmyes Marka Ñawinchana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Inmyes Marka Ñawinchana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Tupukuna & P'istuy
- Minimum height of the logo: 4 mm
- Etiquetakuna
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Ruway Tecnología
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Diseño Sasachakuy
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- T'aqwiy
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Kallpachay
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Llamk'ay Pacha
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Purichiy Puriy
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Huñu Runakuna
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Siq'i Hayñikuna
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Auspiciasqa
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Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
