Chao Yang nisqap Westlake Impression Marka Riqsichiy Diseño diseñon

Chao Yang nisqap Westlake Impression Marka Riqsichiy Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2023

Westlake Impression Marka Riqsichiy Diseño

Chao Yang rurasqa

Mañakuq: Zhejiang University of Finance & Economics

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

10,154

Taripasqa Premio Atipaq

#150340 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Westlake Impression Marka Riqsichiy Diseño nisqamanta

Westlake Impression nisqaqa Hangzhou llaqtapi, China nacionpi, kawsachiq arte llamk'aq empresapaq ruwasqa marka riqsichiy diseñom kan. Kay ruwaykunaqa huk kuchuska (tawa k'uchuyuq) plataformapi ruwakun, chaymi West Lake qucha patamanta chunka centímetrosniyoq urayman churasqa kashan, quchallataq qhipa rikch'ayninpaq kashan. Kay riqsichiyqa mana huk chawpipi tantasqa (centralizado) manera hina ruwasqachu, aswanpas t'aqasqa (descentralizado) manera hinam ruwakun. Manam ima logo-pas rikuy ñawpaqpi (chawpi visual reconocimientopi) churasqachu; chaymantapas, huk sistema graphic t'aqakunaq riqsichiyta hukllawan ruwan. Tawa k'uchuyuq stage-qa, hinaspa llaqta kawsay riqsichinapaq huk ventana (qhawana) nisqaqa, aswan importante visual yuyaykunam kanku. Kayqa marka riqsichiyta aswan sinchiyachinanpaqmi ruwasqa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Westlake Impression Marka Riqsichiy Diseño A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Westlake Impression Marka Riqsichiy Diseño sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Westlake Impression Marka Riqsichiy Diseño yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Tupukuna & P'istuy: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Etiquetakuna: Brand, Poster, Logo, West Lake, Traditional Culture
Ruway Tecnología: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Diseño Sasachakuy: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
T'aqwiy: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Kallpachay: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Llamk'ay Pacha: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Purichiy Puriy: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.