Bianka Foldi and Robert Valoczi nisqap It Is In Your Genes Tikraq Riqsichiy diseñon

Bianka Foldi and Robert Valoczi nisqap It Is In Your Genes Tikraq Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2023

It Is In Your Genes Tikraq Riqsichiy

Bianka Foldi and Robert Valoczi rurasqa

Mañakuq: Genecontact

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#144669 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

It Is In Your Genes Tikraq Riqsichiy nisqamanta

Kay markapa riqsichiyqa rurasqa karqan huk servicio de genotipificaciónpaq, mayqinwanchus ADNpi unquy atiykunata ñawpaqmanta tariy atikunman. ADNpa estructuran hina, diseñopa conceptonpas ruwakusqa códigospa sistemapi, específicamente diseñasqa códigos Morsepi alfabetopa letrankunata rikhuchispa. Mayqin simipas kayhina rikhuchiy atikun, huk estático logomanta huk dinámica identidadman tikraspa. Logoqa, chaytaq Cliente sutinmi códigoswan qillqasqa, ADNpa doble hélice estructuranta hapispa. Chayhinam Clientepa llamkayninqa conceptual chaymanta visualwan ima identidadpi rikhuchikun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

It Is In Your Genes Tikraq Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. It Is In Your Genes Tikraq Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. It Is In Your Genes Tikraq Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Etiquetakuna: dynamic brand identity, flexible brand identity, brand identity
Ruway Tecnología: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Kallpachay: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Llamk'ay Pacha: The project started in July 2021 October in Budapest. The website development is still ongoing.
Huñu Runakuna: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon