Radoslav Dostal nisqap The Zlin Region Marka Rikchaynin diseñon

Radoslav Dostal nisqap The Zlin Region Marka Rikchaynin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2023

The Zlin Region Marka Rikchaynin

Radoslav Dostal rurasqa

Mañakuq: Zlín Region

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#142959 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Zlin Region Marka Rikchaynin nisqamanta

Zlin Suyupa qillqasqan (Book Text): Zlin Suyu nisqaqa huk marka ima huk rikuy rikchaynin, Chekia Rikchaq Llaqtapi huk suyupaq ruwasqa. Kay rikchayninqa huk kuchu-tawa (cuadrado) hina kasqanpi churasqa, chay tawa kuchunkunataq suyupa tawa ñawpa allpakuna suyunkunata rikuchin. Kuchu-tawaqa diseñota muyuykachin, hinallataq maypi tikrayqa kasqanta rikuchin, imaraykuchus rikchaykunapas qillqakunapas kay kuchupa waqtanmanta lluqsimun. Llimp'ikunaqa yana, yuraq, yana q'illu, hinaspa ch'uya q'illu, chay q'illutaq Zlin suyupa ñawpa llimp'inta rikuchin. Kay marka rikchayninqa suyupa hinaspa runankunapa musuq yuyaynin, kallpachakuy espirituntawan rikuchin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

The Zlin Region Marka Rikchaynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. The Zlin Region Marka Rikchaynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. The Zlin Region Marka Rikchaynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Tupukuna & P'istuy: Digital
Etiquetakuna: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Ruway Tecnología: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Diseño Sasachakuy: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
T'aqwiy: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Kallpachay: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Llamk'ay Pacha: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Purichiy Puriy: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Huñu Runakuna: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Siq'i Hayñikuna: Photographer Julius Filip
Film maker Radim Vanous