Xinyue Guo nisqap XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad diseñon

Xinyue Guo nisqap XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2023

XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad

Xinyue Guo rurasqa

Mañakuq: XYG Studio

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

10,850

Taripasqa Premio Atipaq

#140907 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad nisqamanta

Qillqasqa Simi: XYG Window nisqaqa huk diseño studio-paq rurasqa rikuy identidad kan. Kay identidadqa ñawpa chinasuyu literati arte-wan kunan pacha llampu kaq-wanmi tantachikun. Studio-ta paqarichiq runap sutinta trazokunaman t'ipirqanku, chaymantataq ñawpa sello estilopi kutin allichaqanku. Sumaqchaq kaqkunataqa hurqurqanku, formataqmi grid-kunawan Fibonacci espiral-wanmi allinchakurqan. Yuyaychaykuqa ñawpa china sello qillqamanta hinallataq Suzhou llaqtapi kaq ñawpa hatun huertakunapa ventana kicharisqankunamanta hamurqan. Website-pi, allin kaq hinallataq ch'usaq kaq (yin y yang nisqa) navegación botonkuna hina servichikun.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta XYG Window Rikuchiy Kaq Ruray: Rikuy Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Tupukuna & P'istuy: N/A
Etiquetakuna: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Ruway Tecnología: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Diseño Sasachakuy: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
T'aqwiy: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Kallpachay: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Llamk'ay Pacha: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Purichiy Puriy: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Huñu Runakuna: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Siq'i Hayñikuna: Xinyue Guo