Tianzhen Huang nisqap Primary Residence Marka Identidad diseñon

Tianzhen Huang nisqap Primary Residence Marka Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2022

Primary Residence Marka Identidad

Tianzhen Huang rurasqa

Mañakuq: Evleen

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

11,450

Taripasqa Premio Atipaq

#140254 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Primary Residence Marka Identidad nisqamanta

Primary Residence nisqaqa huk askha yachaykunayuq markapaq rikuy identidad sistemam kan. Kay proyectoqa qallarirqan huk letra-rurayta maskʼaymanta, Bauhaus muyuymanta rikuchikuyta abstracto arquitectura formakunawan tinkichispa. Logo-qa Chino simi Ju nisqapi hina rurasqam, chaymi "tiyana pacha" niyta munan, kimsa siqikunatawan apan puka, qillu, anqas ñawpaq llimpikunapi. Sutin Primary Residence nisqaqa kay llimpikunatapas, ima chayllataq wasi kaynin ninanta ima, kay sapallakuy pachapi. Kay identidad-qa churasqam kan huk willakuy qillqapi, business card-pi, hinaspa huk qillqana kit-pipas, chʼuñu rakhu papelpi imprimisqa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Primary Residence Marka Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Primary Residence Marka Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Primary Residence Marka Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Tupukuna & P'istuy: Main:1080px*1080px, the ration is 1:1
Etiquetakuna: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Ruway Tecnología: Will print on the textured paper that gives the prints the touch feeling.
Diseño Sasachakuy: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
T'aqwiy: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Kallpachay: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Llamk'ay Pacha: Started logo design in July 2021, finished in Feb 2022
Purichiy Puriy: A visual design identity that takes the viewer to know this brand and the messages behind it.
Siq'i Hayñikuna: Evleen Huang