Samiqman pasay
Nour Shourbagy nisqap Khedr El Attar Marka Rikch'ariy diseñon

Nour Shourbagy nisqap Khedr El Attar Marka Rikch'ariy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.


FierruShuyu· 2022

Khedr El Attar Marka Rikch'ariy

Nour Shourbagy rurasqa

Mañakuq: Khedr el Attar

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

13,182

Llinphikuna

Diseñomanta

Khedr El Attar Marka Rikch'ariy nisqamanta

Khedr El Attar nisqaqa huk marka rikch'ariymi, 1945 watapi Cairo llaqtapi rikurichisqa, organiku hinaspa mana llamk'asqa productokuna ranqhaqpaq ruwasqa. Kay proyectoqa huk marka estrategiawan huk qhaway sistemawan tupachin, chaymi marka mosoq churasqanta rikuchin. Kay rikch'ariyqa Khedr El Attarpa organiku hinaspa mana llamk'asqa productokunapaq pukyu kasqanta wakichin. Qhaway sistemaqa negocioqa kimsa hatun subcategoriakunaman rakikun: organiku hampi, mana llamk'asqa sumaq kayninkuna, hinaspa mikhuna productokuna. Envoltura (packaging) diseñowan marka pusaykunawan sistemata tukuchin, ñawpaq trato yuyayta musuq rikuchiywan tinkuchispa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Khedr El Attar Marka Rikch'ariy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Khedr El Attar Marka Rikch'ariy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Khedr El Attar Marka Rikch'ariy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Etiquetakuna
Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Kallpachay
Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Llamk'ay Pacha
The project started in March 2020 in Cairo and finished in 2021
Huñu Runakuna
Omnia Magdy Photographer

Auspiciasqa

Designers.org nisqamanta Aswan Karuman T'aqwiy

Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.

Allin Diseñoqa Hatun Riqsiyta Meresen

A' Design Award nisqaqa tukuy suyukunamanta allin diseñopaq juradowan qhawasqa premiom. A' Design Award nisqapi yaykuy, meresisqa riqsiyta, sutiyuq kayta, hatunchayta, ruwayniykipaq riqsichiyta tarinaykipaq. Ruwayniykita A' Design Award nisqapaq akllasqa kachun, munasqa A' Design Prize nisqapaq atipanakunaykipaq.

Akllasqa Kachun