Nima Emamverdi nisqap Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha diseñon

Nima Emamverdi nisqap Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2026

Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha

Nima Emamverdi rurasqa

Mañakuq: Seen

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#137422 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha nisqamanta

Qillqasqa unancha ruraypi uchuy serif qillqa e nisqata churan, imaynatam ñawi qhawana form nisqata rikuchinanpaq huk qallariy geometría rumi hina. Qillqakunata ispiju hina tikrachispa, kay ruraymi symmetría hinantin allin ch'ututa paqarichin, imaynam huk marco wasichay hina rikch'akun. Musuq serif ruraykunaqa allin llamk'aq chakakunaman tukun, muyu unanchakunata tinkichispa, chaykunaqa ñawitapas lente nisqatapas rikuchin. Kay pisilla rikuchiy sistemaqa ruraykuna chawpipi t'aqanakuyta tikrachiyta saqin, sumaqta ñawinchayta hinaspa imaymana sayaykunapi allin yachaykuyta amachaspa, uchuy productokuna llamk'ay siq'isqamanta hatun rikuchiykama.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Seen Ñawpaq Ruray: Wakichkuq Reqsichiq Unancha yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Tupukuna & P'istuy: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Etiquetakuna: logo design, visual identity, logotype, corporate identity
Ruway Tecnología: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Diseño Sasachakuy: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
T'aqwiy: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Kallpachay: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Llamk'ay Pacha: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Purichiy Puriy: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Huñu Runakuna: Nima Emamverdi