Mingjun Jiang nisqap Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad diseñon

Mingjun Jiang nisqap Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2021

Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad

Mingjun Jiang rurasqa

Mañakuq: Monka Design

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#121372 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad nisqamanta

Qillqa Simi: Flowering Street nisqaqa huk kuyapayay marka identidadmi, London llaqtapi wasiyuq mana kaqkunata yanapananpaq ruwasqa. Kay markaqa wasiyuq mana kaqkuna t'ika ranqhaqkunata, sapa punchaw ranqhana chaninwan t'ikakunata ranqhaspa qullqita tarinankupaq yanapan, mana yanapaykunallamanta suyaspa. Logo rikch'ayqa London llaqtapi ñan unancha qillqakunamanta hurqusqan, "street friends" nisqa rimaymanta hamun, chaymi hawapi puñuq runakunapaq riqsichikun. Sapa t'ika mayt'uqa ñawpaq willakuy qillqakunawan (periodiku) k'irasqa kachkan, kawillu waskawan watasqa, hinaspapas huk sulpay qillqa qhichwan quyusqa. Wakichinapaq mask'aspa, kutichiy atiq kawsaq materialkuna ch'usaq gastukunata pisiyachinku, chaymi astawan ranqhaqkunata yanapayta atinku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Flowering Street Kallariq Ruray: Kuyapayay Marka Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Tupukuna & P'istuy: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etiquetakuna: charity, homeless, London, branding, visual, identity, flower
Ruway Tecnología: Flowers sold by the homeless.
Diseño Sasachakuy: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
T'aqwiy: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Kallpachay: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Llamk'ay Pacha: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Purichiy Puriy: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentekuna: none
Huñu Runakuna: Mingjun Jiang
Siq'i Hayñikuna: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019