Siyu Xu nisqap Lord Qu Rikch'ay Sut'inchay diseñon

Siyu Xu nisqap Lord Qu Rikch'ay Sut'inchay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

Lord Qu Rikch'ay Sut'inchay

Siyu Xu rurasqa

Mañakuq: MET Creative Brand

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#100477 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Lord Qu Rikch'ay Sut'inchay nisqamanta

Lord Qu nisqaqa Quzhou llaqtapi, China nacionpi, mikhuna marcapaq rikch'ay sut'inchay ruwasqa kanku. Kay sut'inchayqa ñawpa China mikhuna kawsayta musuq kawsaypi rikuchin, wayna runakunapaq. Confucius nisqamanta huk runa unancha chawpi señalta ruwan, chaymantapas paypa chukcha wataynin steamed bun nisqa t'antahina rikch'akun. Linea siq'ikunawan cartoon dibujokuna kay runata ñawpa pacha unanchakunawan tinkuchin, phawaq dragón, Confucius Templo, hinaspa sumaq phuyukuna hina. Khuchi sinqa unanchataqmi steamer nisqakunapi, mikhuna maqkinakunapi, lamparakunapi, hinaspa mikhuna wasipi tiyana qhipankunapi churasqa kachkan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Lord Qu Rikch'ay Sut'inchay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lord Qu Rikch'ay Sut'inchay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lord Qu Rikch'ay Sut'inchay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Tupukuna & P'istuy: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Etiquetakuna: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Ruway Tecnología: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Diseño Sasachakuy: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
T'aqwiy: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Kallpachay: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Llamk'ay Pacha: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Purichiy Puriy: The designers create a story for IP, personify the ingredients in the main products.
Patentekuna: Copyrights belong to Siyu Xu, 2018.
Huñu Runakuna: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Siq'i Hayñikuna: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.