Mannay CBE 2020 Estanda per Wai Ho Cheung

Lo dissènh Mannay CBE 2020 Estanda per Wai Ho Cheung es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Fièra Comerciala.

FèrreFièra Comerciala· 2025

Mannay CBE 2020 Estanda

per Wai Ho Cheung

Client : Shenzhen Mannay Cosmetic Co.

Laureat del A' Design Award de Fèrre dins la Categoria Fièra Comerciala

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Colors

Lo Concèpte

A prepaus de Mannay CBE 2020 Estanda

Mannay presenta sa marca Luckinfo al China Beauty Expo de Shanghai amb una estanda concebuda per metre en valor l'expertisa tecnologica de Mannay e l'atractiu jove de Luckinfo. L'estanda presenta un ilòt central que divisa l'espaci en doas seccions, mostrant las matèrias primas e l'artesanat d'un costat, e los produits colorats de Luckinfo de l'autre. D'efèctes luminoses diversificats, de colors vibrants e d'elements detalhats coma las luces neon e las corrèias transportadoras valorizan l'exposicion. La disposicion assegura un flux fluid de visitaires, creant una experiéncia captivanta.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Mannay CBE 2020 Estanda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Mannay CBE 2020 Estanda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Mannay CBE 2020 Estanda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions e Embalatge: Width 6 m x Depth 15 m x Height 4 m
Etiquetas: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Tecnologia de Produccion: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Desaffo de Dissènh: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Recèrca: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiracion: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Durada del Projècte: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Flux Operacional: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Membres de l'Equipa: Wai Ho Cheung
Crèdits d'Imatges: Simon Zhou