Nowy Styl Estand d'Exposicion per Konarski and Bzowski Piotr Duraj

Lo dissènh Nowy Styl Estand d'Exposicion per Konarski and Bzowski Piotr Duraj es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Aur dins la Categoria de Competfo Fièra Comerciala.

AurFièra Comerciala· 2026

Nowy Styl Estand d'Exposicion

per Konarski and Bzowski Piotr Duraj

Client : Konarski & Bzowski

Laureat del A' Design Award d'Aur dins la Categoria Fièra Comerciala

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Lo Concèpte

A prepaus de Nowy Styl Estand d'Exposicion

Nowy Styl es un estand d'exposicion creat per la presentacion de mobilièr de burèu dins una fièra comerciala. L'estand cobrís 607,5 mètres carrats e seguís los principis del design biofilic. Sa disposicion es basada sus la metafòra d'un arbre, exprimida a travèrs d'objèctes bastits. De ventiladors produsisson una brisa doça que anima l'espaci, mentre qu'un esclairatge caud rapèla la lutz del solelh que passa a travèrs las fuèlhas. Lo design plaça l'experiéncia umana abans la venda dirècta. L'intencion es de mostrar cossí un luòc de trabalh pòt sosténer lo benèsser, redusir l'estrès e melhorar la concentracion.

La Reconoissença

A prepaus del A' Design Award d'Aur

Nowy Styl Estand d'Exposicion a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Nowy Styl Estand d'Exposicion siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nowy Styl Estand d'Exposicion crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensions e Embalatge: The stand is 607,5 square metres.
Etiquetas: fair, wellbeing, nature, personification, control, instinct
Tecnologia de Produccion: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Desaffo de Dissènh: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Recèrca: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiracion: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Durada del Projècte: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Flux Operacional: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Membres de l'Equipa: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Crèdits d'Imatges: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.