Giao Hang Tiet Kiem Concepcion de Marca per M-N Associates

Lo dissènh Giao Hang Tiet Kiem Concepcion de Marca per M-N Associates es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2024

Giao Hang Tiet Kiem Concepcion de Marca

per M-N Associates

Client : M — N Associates

Laureat del A' Design Award d'Argent dins la Categoria Grafica

115,625

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Colors

Lo Concèpte

A prepaus de Giao Hang Tiet Kiem Concepcion de Marca

La transformacion de la concepcion de marca de Giao Hang Tiet Kiem (GHTK) representa autenticament lo trafic e la cultura vietnamians. Inspirada per las rodas de motocicleta e las mapas de carrièras, lo logotip redessenhat e l'icòna del Sorire Confident transmeton jòia e assegurança a travèrs l'integracion numerica. La tipografia animada reflectís l'energia dinamica dels paisatges urbans del Vietnam, amb l'objectiu de resonar amb lo public local dins l'èra numerica. Aqueste abòrd innovador equilibra patrimòni e modernizacion, capturant l'esséncia de la vida urbana vibrant del Vietnam.

La Reconoissença

A prepaus del A' Design Award d'Argent

Giao Hang Tiet Kiem Concepcion de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Giao Hang Tiet Kiem Concepcion de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Giao Hang Tiet Kiem Concepcion de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions e Embalatge: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Etiquetas: branding, logistic, dynamic, vietnam, green, digital
Tecnologia de Produccion: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Desaffo de Dissènh: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Recèrca: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiracion: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Durada del Projècte: The project was done within 6 months and was launched officially February 2024
Flux Operacional: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Membres de l'Equipa: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh