Lo dissènh Nai Estui e Botelha d'Òli d'Oliva per Antonia Skaraki es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2025
Nai Estui e Botelha d'Òli d'Oliva
per Antonia Skaraki
Client : A|S Strategy, Branding & Communication
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
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A prepaus de Nai Estui e Botelha d'Òli d'Oliva
L'embalatge Nai redefinís la resiliéncia e la transformacion en reutilizant lo marbre regetat per crear d'estuis unics per d'òli d'oliva de qualitat superiora. Inspirat per la transformacion del marbre regetat en l'iconic David realizada per Michelangelo, cada embalatge servís coma un simbòl de reinvencion. Lo gojat Νai, Sètz en grèc, desafia lo Non, las forças negativas del reget, encarnant lo potencial de las segondas oportunitats. Aqueste design non solament protegís son contengut mas tanben pòrta un messatge social d'esperança e d'individualitat, demostrant que çò que sovent es regetat pòt devenir una inspiracion extraordinària per l'optimisme.
La Reconoissença
A prepaus del A' Design Award d'Argent
Nai Estui e Botelha d'Òli d'Oliva a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nai Estui e Botelha d'Òli d'Oliva siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nai Estui e Botelha d'Òli d'Oliva es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
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- Proprietats Unicas
- The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
- Dimensions e Embalatge
- Width 200 x 200 x 200 mm / Marble Cube Box
- Etiquetas
- Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
- Tecnologia de Produccion
- The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
- Desaffo de Dissènh
- The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
- Recèrca
- We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
- Inspiracion
- The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
- Durada del Projècte
- The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
- Flux Operacional
- A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
- Brevets
- Copyrights belong to Antonia Skaraki, 2024
- Crèdits d'Imatges
- Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos
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