Lo dissènh Culture to Technology Identity Cartèl per Lei Wang es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Platin dins la Categoria de Competfo Grafica.
PlatinGrafica· 2025
Culture to Technology Identity Cartèl
per Lei Wang
Client : Hefei High Tech Digital Technology Co., LTD.
Laureat del A' Design Award de Platin dins la Categoria Grafica
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A prepaus de Culture to Technology Identity Cartèl
Culture to Technology Identity es un cartèl concebut per èsser afichat dins las caissas luminosas dels arrèsts d'autobús. Dins la partida superiora, lo caractèr chinés per Anhui es enquadrat pels contorns classics de l'arquitectura de Huizhou, en rapelant l'istòria e la cultura regionalas. Lo caractèr se transforma progressivament en un circuit, que s'acaba amb los quatre caractèrs chineses per Hefei High Tech. Lo cartèl mesura 60 per 90 centimètres. Los tons blaus en gradient son imprimits amb subreimpression de colors dirèctas, e las linhas del circuit son cobèrtas d'un vernís UV local per un efièch en relèu.
La Reconoissença
A prepaus del A' Design Award de Platin
Culture to Technology Identity Cartèl a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Culture to Technology Identity Cartèl presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Culture to Technology Identity Cartèl es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Dimensions e Embalatge
- 60X90cm
- Etiquetas
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Tecnologia de Produccion
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Desaffo de Dissènh
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Recèrca
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Inspiracion
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Durada del Projècte
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Flux Operacional
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Brevets
- Hefei High Tech Digital Technology Co., LTD.
- Membres de l'Equipa
- Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang - Crèdits d'Imatges
- Hefei High Tech Digital Technology Co., LTD.
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