Lo dissènh Free Identitat de Marca per Fengnan Lin es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2022

Free Identitat de Marca

per Fengnan Lin

Client : Free

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Lo Concèpte

A prepaus de Free Identitat de Marca

Free es una identitat de marca creada per una marca de servietas ijenicas. Lo logotip es renovat amb una letra F leugierament aussada, que transmet una actitud joventa e optimista. Las doas formas de la letra e son traçadas coma un sol trach de pincèl contunh e ligadas ensems. Aquesta paireta unida es extracha del logo e utilizada coma grafisme auxiliar, aplicat suls cartas de visita, insignias, sacs de documents, bóstias expressas e sacs de tela. La linha dinamica exprimís la libertat e l'autoexpression. Un sistèma d'especificacions visualas manten l'identitat coerenta e extensibla a travèrs dels canals en linha e fòra linha.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Free Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Free Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Free Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions e Embalatge: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Etiquetas: Brand visual upgrade, Sanitary napkins, GEN Z,
Tecnologia de Produccion: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Desaffo de Dissènh: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Recèrca: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiracion: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Durada del Projècte: Guangzhou,Guangdong Province,China,July 6,2021
Flux Operacional: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Membres de l'Equipa: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng