Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva per Puzzle Lai Meng Tak

Lo dissènh Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva per Puzzle Lai Meng Tak es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Film.

ArgentFilm· 2020

Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva

per Puzzle Lai Meng Tak

Client : Mirage Visuals

Laureat del A' Design Award d'Argent dins la Categoria Film

34,466

Laureat de Prèmi Verificat

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Lo Concèpte

A prepaus de Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva

Tèxte: Macau Light Festival 2019 TVC es una anóncia televisiva creada per promòure lo Festenal de la Lutz de Macau. Lo filme seguís Mak Mak, la mascòta del torisme de Macau, mentre que d'espectators locals e visitaires exploran quatre itineraris d'illuminacion e lo païsatge urban cambiant de Macau. L'anóncia combina lo viratge en accion reala, los efèits visuals, los grafismes animats e l'animacion en tres dimensions. Las caracteristicas localas son mostradas coma art d'installacion. Lo festenal es presentat coma un immens gimèl d'anniversari, que marca lo vintenc anniversari de la Region Administrativa Especiala de Macau.

La Reconoissença

A prepaus del A' Design Award d'Argent

Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Macau Light Festival 2019 TVC Foncion primària: Anóncia televisiva es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions e Embalatge: HD 1920X1080 Video
Etiquetas: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Tecnologia de Produccion: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Desaffo de Dissènh: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Recèrca: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiracion: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Durada del Projècte: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Flux Operacional: Video file can be operated in every video player
Brevets: Copyrights belong to MIRAGE VISUALS 2019.
Membres de l'Equipa: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau