The Simplest Happiness Animacion Comerciala per Yen C Chen

Lo dissènh The Simplest Happiness Animacion Comerciala per Yen C Chen es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Platin dins la Categoria de Competfo Film.

PlatinFilm· 2020

The Simplest Happiness Animacion Comerciala

per Yen C Chen

Client : Fox Movies

Laureat del A' Design Award de Platin dins la Categoria Film

774,878

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Colors

Lo Concèpte

A prepaus de The Simplest Happiness Animacion Comerciala

Dins lo zodiac chinés, 2019 es l'annada del pòrc, alara Yen C a concebut lo pòrc talhat, e s'agís d'un jòc de mots sus "fòrça films populars" en chinés. Los personatges joioses correspondon a l'imatge de la cadena e als sentiments de felicitat que la cadena vòl donar a son public. La vidèo es la combinason de quatre elements cinematografics. Los enfants que jogan pòdon melhor mostrar una felicitat pura, e s'espèra que lo public aurà lo meteis sentiment en regardant lo film.

La Reconoissença

A prepaus del A' Design Award de Platin

The Simplest Happiness Animacion Comerciala a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Simplest Happiness Animacion Comerciala presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. The Simplest Happiness Animacion Comerciala es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions e Embalatge: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Etiquetas: Animation, 3d, motion graphics, advertising, movie
Tecnologia de Produccion: The project was realized using adobe software and 3d softwares.
Desaffo de Dissènh: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Recèrca: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiracion: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Durada del Projècte: Project has been done in Feb 2019 Taiwan.
Flux Operacional: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Membres de l'Equipa: Yen C Chen
Crèdits d'Imatges: Video Credits:Yen C Chen, The simplest happiness, 2019