Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani ndi Tomohiro Kaji

Dizayini ya Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani ndi Tomohiro Kaji ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti.

SilivaPa Intaneti· 2026

Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani

ndi Tomohiro Kaji

Kasitomala: Kadowakamatsu Inc

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Pa Intaneti

34,855

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181494

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani

Webusaiti ya Kampani ya Kadowakamatsu imasinthanso momwe malonda a nyumba amalankhulirana poyika nyumba ngati chida cha chikhalidwe. Pophatikiza mkhalidwe la dera, kalembedwe kapadera ka zilembo, ndi kachitidwe koyendetsa bwino, kapangidweka amasandutsa webusaiti ya kampani kukhala nsanja yofotokozera nkhani. Imafotokoza mtengo wa mzinda kupitirira njira zoyeza mitengo kudzera muzokumana nazo za malo ndi zolemba, zomwe zimalola kuyenda mbali zosiyanasiyana ndi kutenga nawo mbali mwakuya ndi zolemba, zithunzi, ndi mapulojekiti, kusinthanso momwe mtengo wa mzinda umawonekera.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kadowakamatsu Ntchito Yaikulu: Webusaiti ya Kampani ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Miyezo ndi Kuphimba: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Zizindikiro: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Teknoloji Yopangira: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Vuto la Dizayini: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Kafukufuku: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Chilimbikitso: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Nthawi ya Polojekiti: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Mdondomeko ya Ntchito: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Mamembala a Gulu: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Mwini Zithunzi: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama