Dizayini ya Macy’s Website Webusaiti ya Malonda a Pa Intaneti ndi Willy Lai and Dave Torres ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti.
GolidePa Intaneti· 2020
Macy’s Website Webusaiti ya Malonda a Pa Intaneti
Kasitomala: Macy's
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Pa Intaneti
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #93996Kapangidwe
Za Macy’s Website Webusaiti ya Malonda a Pa Intaneti
Webusaiti ya Macy's ndi nsanja ya malonda a pa intaneti yomwe imalola makasitomala kugula zinthu zosiyanasiyana za Macy's pa intaneti. Webusaitiyi inakonzedwanso mu 2019 potsatira maganizo a makasitomala, zomwe zinabweretsa mapangidwe aukhondo, osavuta komanso ouziridwa ndi mafashoni. Kakonzedwe kake kamatengera zofalitsa za mafashoni ndi zinthu zaukadaulo za ogula, ndipo cholinga chake ndi kusiyanitsa Macy's ndi ogulitsa ena opikisana nawo. Ukadaulo wamakono wa webusaiti womwe umasintha malingana ndi chipangizo unagwiritsidwa ntchito, kotero kuti webusaitiyi ikhoza kuonedwa pa makompyuta a laputopu, mataboleti ndi mafoni a m'manja. Kafukufuku wa zomwe ogwiritsa ntchito amakumana nazo unatsogolera kukonzanso kumeneku, kuphatikizapo mafunso ofufuza, zokambirana ndi kuyesa kagwiritsidwe ntchito.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Macy’s Website Webusaiti ya Malonda a Pa Intaneti ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Macy’s Website Webusaiti ya Malonda a Pa Intaneti akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macy’s Website Webusaiti ya Malonda a Pa Intaneti amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Miyezo ndi Kuphimba
- We developed reponsive web design across different devices.
- Zizindikiro
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Teknoloji Yopangira
- We utilized modern responsive web technologies.
- Vuto la Dizayini
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Kafukufuku
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Chilimbikitso
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Nthawi ya Polojekiti
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Mdondomeko ya Ntchito
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Mamembala a Gulu
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Mwini Zithunzi
- Images courtesy of Macys.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
