KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki ndi Frog Singapore

Dizayini ya KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki ndi Frog Singapore ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti.

ChitsuloPa Intaneti· 2022

KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki

ndi Frog Singapore

Kasitomala: frog Singapore

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Pa Intaneti

15,205

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #136784

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki

Zolemba za Bukhu: KGI Bank ndi webusaiti yosinthasintha yopangidwa kwa banki yomwe ili ndi makampani anayi ang'onoang'ono. Webusaitiyi ikuwonetsa zidziwitso za makampani ndi za makasitomala mmodzi mwanjira imodzi yogwirizana. Lingaliro losavuta lowoneka bwino limalola makasitomala kuti azindikire mbali zosiyanasiyana za bankiyi pang'onopang'ono. Ma micro animations amawonjezera kukhudzika kwamalingaliro pazochita zomwe zimachitika kaŵirikaŵiri. Zopempha zochitapo kanthu ndi zida zomwe zimagwiritsidwa ntchito kaŵirikaŵiri zimaikidwa pafupi kuti zithandizire sitepe yotsatira. Kuyendetsa bwino kowonjezereka kumapereka chitsogozo chosaoneka bwino pakati pa magawo a makampani ang'onoang'ono. Mawonekedwe a mgwiritsidwe ntchito (user interface) adapangidwa mu Figma.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. KGI Bank Ntchito Yaikulu ya Webusaiti ya Banki amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Miyezo ndi Kuphimba: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Zizindikiro: User Experience, User Interface Design, Design System, Website, Responsive
Teknoloji Yopangira: The user interface of this website was designed in Figma.
Vuto la Dizayini: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Kafukufuku: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Chilimbikitso: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Nthawi ya Polojekiti: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Mdondomeko ya Ntchito: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Mamembala a Gulu: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Mwini Zithunzi: frog Singapore, 2022