Dizayini ya Welfare Is Gold Ndondomeko Yoletsa Kuzunza ndi Tekio Collective Intelligence Agency ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Ndondomeko, Mapangidwe Amphamvu ndi Utumiki.
BronzeUtumiki· 2021
Welfare Is Gold Ndondomeko Yoletsa Kuzunza
ndi Tekio Collective Intelligence Agency
Kasitomala: Tekio
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Utumiki
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #123234Kapangidwe
Za Welfare Is Gold Ndondomeko Yoletsa Kuzunza
Welfare Is Gold ndi ndondomeko yoletsa kuzunza yomwe idapangidwira gulu lalikulu la migodi ku Mexico. Ndondomekoyi imaphatikiza Makomiti a Chithandizo Chapamwamba m'gawo lililonse, njira yothandizira anthu, pulogalamu yolimbikitsa yolumikizana, komanso pulogalamu ya pa intaneti yomwe imapanga ndondomeko yapadera ya kampani iliyonse yogwira ntchito mothandizana. Zida zosindikizidwa ndi za pa intaneti zimaphatikizapo zithunzi zofotokozera, mapositala, makanema achidule a zojambulajambula, zithunzi zoseketsa ndi ma memes. Ndondomekoyi idapangidwa mogwirizana ndi antchito am'deralo ndipo idatsimikizidwa ndi magawo a migodi. Cholinga chake ndikukhazikitsa chikhalidwe cha ntchito chopanda kuzunza.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Welfare Is Gold Ndondomeko Yoletsa Kuzunza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Welfare Is Gold Ndondomeko Yoletsa Kuzunza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Welfare Is Gold Ndondomeko Yoletsa Kuzunza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- Miyezo ndi Kuphimba
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- Zizindikiro
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- Teknoloji Yopangira
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- Vuto la Dizayini
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- Kafukufuku
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - Chilimbikitso
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- Nthawi ya Polojekiti
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- Mdondomeko ya Ntchito
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- Mamembala a Gulu
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - Mwini Zithunzi
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
