Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin ītēchcopa Beijing Jiaotong University

Tlanāhuatīlli Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin ītēchcopa Beijing Jiaotong University cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin

īpal Beijing Jiaotong University

Tlanāhuatīlli: Beijing Jiaotong University

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

14,819

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159116

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin

Amoxtlahtolli: Xiaoshanxiang Pitzotl ye se neyecyotiliztli tlanechicoltin tlachihchiuhtli inpampa in pitzonacatl tlanamactli itech Xiaoyuan Altepetzintli, Chinatlan. In neixcuitilli motzintia itech yeyecyoh ixiptlamachiotl altepemaitl ihuan itech in tlaltokaliztli oncan nemi, campa in pitzomeh mocehuiah ipan zacapechtli. Motequitiltiah tlapaltin cececpil ihuan ixiptlamachiotl ahahuiltiloni, ahmo ixiptlatlacuiloli nacatl tlen achi mihtoa itech in tlapecholiztli nacayotl. In nechicoltin quipia se caxitl tlapecholoni, se ilpicayotl ihuitlaxtli tlachihchiuhtli ica 260 gramos amaixtlapaltli iztac ica tlaxeloliztli ihuan tepoztlapaltiliztli teocuitlaiztac, se altepemaitl amoxtlaixcopinalli, tlaxelolamameh ihuan poztehcatlamachiotl. In tlahtlanilli ye quiweyilia in patiotl in altepetlahtoktin ihuan quimotlapohuilia in ihtlahtol in altepemaitl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Xiaoshanxiang Pig Tocaitl Ichtacayotl: Neyecyotiliztli Tlanechicoltin quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Huēyiliztli īhuān Tlacualtepēhualli: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Tōcāitl: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Tlachīhualiztli Māchiyōtl: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Tlatēmōliztli: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Tēyōllālīliztli: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Tēquitl Cāhuitl: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Tēquitl Ōhuitl: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Patentēmeh: This work is all original images not copyrighted.
Calpolli Tlācah: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Īxiptla Tlanēxtīlli: This work is all original images not copyrighted.